Master of Business Administration, Master of Marketing

Degree Level Postgraduate

Years

Australian students

Start Date
January
March
June
September

Campus
City West

Duration
2.2 year(s) full-time

Program Code
DMBA

Study as
Full-time or part-time

Fees
$AU 28,800 per 1.0 EFTSL for students enrolled in 2016

Entry requirements
Applicants seeking admission to the program will normally have:

a) A minimum of three (3) years full time management experience (including experience in supervision and financial management) and a recognised university undergraduate degree or equivalent professional qualifications;

or

b) A minimum of seven (7) years full time management experience (including experience in supervision and financial management) and either:

A Graduate Certificate in Business Administration from the University of South Australia with an average of at least Pass Level 1 (55%), or an equivalent qualification from the University of South Australia or from another recognised university;
or
A Graduate Diploma in Business Administration from the University of South Australia with an average of at least Pass Level 1 (55%) across at least four courses, or an equivalent qualification from the University of South Australia or from another recognised university, and a minimum of five years full time relevant work experience.

All applicants are also required to submit two referee reports and a detailed curriculum vitae outlining management experience.

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This program has no further intakes; please view our full suite of programs here. Plan your 2017.

Aim

This program provides a high degree of flexibility for students to combine a number of single masters programs in the Division of Business. A double masters provides a number of benefits, in particular: wider career options; significant and wide range of skills and knowledge which employers value; multi-skilling; and the ability to combine a generalist program with a specialist program.

Content & Structure

The program comprises eighteen courses totalling 81 units and consists of some compulsory courses. The program can be completed within one and a half calendar years of intensive full time study, or over two and a quarter years non-intensive full time study and is also available for part time study.

What courses you'll study

Course name	Area and cat no.	Units	Reference
CORE COURSES
International Business	BUSS 5251	4.5
Responsible Leadership	BUSS 5389	4.5
Accounting for Decision Making	BUSS 5247	4.5
Strategic Marketing	BUSS 5245	4.5
The Law for Managers	LAWS 5016	4.5
Contemporary Management Skills	BUSS 5244	4.5
Managerial Finance	BUSS 5249	4.5
Ethics, Governance and Sustainability	BUSS 5385	4.5
Managerial Economics	BUSS 5248	4.5
Strategic Management M	BUSS 5390	4.5
Elective		4.5	Note(s): 1
MARKETING
Influencing Consumer Behaviour	MARK 5032	4.5
Marketing Strategy and Planning	MARK 5033	4.5
Marketing Information and Analysis	MARK 5064	4.5
Marketing Elective		4.5	Note(s): 2
Marketing or Division of Business Elective		4.5	Note(s): 1,2
Marketing or Division of Business Elective		4.5	Note(s): 1,2
Marketing or Division of Business Elective		4.5	Note(s): 1,2

Electives

Course name	Area and cat no.	Units
Marketing Specialisation
Advertising: Theory and Practice	MARK 5024	4.5
Branding	MARK 5031	4.5
Sales Management	MARK 5001	4.5
Advertising: Planning and Buying Media	MARK 5079	4.5
e-Marketing	MARK 5080	4.5
Marketing Across Borders M	BUSS 5380	4.5

Rules & notes

Rules

1. The program comprises: 11 courses from the MBA program; and 7 courses from Specialisation 2.

Notes

1. Electives should be chosen from the courses offered by the Division of Business and in a related discipline and approved by the Program Director.

2. Marketing electives should be chosen from the Marketing Specialisation elective list.

3. Credit will not be granted for courses in this program. Students who have taken for another award, a course which is substantially equivalent to a course from the program schedule, must substitute a course of equal standing and unit value, with the approval of the Program Director.

4. Application is via direct entry to the International Graduate School of Business through Apply Online.

5. Students completing the double masters program will receive a parchment for each of the single masters programs.

6. Students may exit this program and receive the qualification of the program for which they meet the requirements. This award may be at graduate certificate, graduate diploma or masters level depending on the studies undertaken by the student.

7. All students are required to attend a structured Commencement Seminar. No grade is awarded for this.