Marketing Strategy and Planning
Course Level Postgraduate
Course Level Postgraduate
Area/Catalogue
MARK 5033
Course Level
Postgraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
010343
Unit Value
4.5
University-wide elective course
No
Course owner
School of Marketing
To develop student's knowledge of the role of marketing strategy and planning to underpin long-term organisational performance. Students will learn about major trends and events shaping business strategy; and develop the ability to identify pertinent issues and link them together to create a coherent marketing plan.
Environmental analysis – internal and external analyis to identify occurrences, trends and other information to determine strengths, weaknesses as well as opportunities and threats. Major trends and changes occurring in the world and what they mean for business and marketing. Customer and Competitor analysis. Deriving a sensible marketing plan from information gathered via environmental analysis. Budgeting and forecasting. Key concepts in strategy, Principles of Pricing, Empirical generalisations and how they can help marketing planning.
Nil
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 5032 | Influencing Consumer Behaviour |
MARK 5025 | Marketing Management |
MARK 5064 | Marketing Information and Analysis |
The above courses plus one marketing elective.
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Seminar | 3 hours x 10 weeks | ||
EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
External (Weekly podcast seminars) | N/A x 10 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Case study, Continuous assessment, Examination
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.