Marketing Across Borders M
Course Level Postgraduate
Course Level Postgraduate
Area/Catalogue
BUSS 5380
Course Level
Postgraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
105709
Unit Value
4.5
University-wide elective course
No
Course owner
School of Marketing
This course provides students with theoretical and practical knowledge of the role and impact of international marketing on management decision making, business strategy, and business conduct in the international business context. The course explores approaches to designing and implementing international marketing strategies for particular countries and regions (e.g. Asia, Europe, Africa, North/South America) with an emphasis on the impact of environmental factors on the dynamics of the international marketplace and the effectiveness of marketing practices.
Students completing the course develop a body of knowledge that:
Topics covered in this course include:
Hollensen, S 2014, Global marketing: a decision-oriented approach, 6th edn, Prentice Education Limited, Harlow, England
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 5025 | Marketing Management |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Seminar | 3 hours x 10 weeks | ||
EXTERNAL, CITY WEST, ONLINE | |||
External | N/A x 10 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Continuous assessment, Project
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.