e-Marketing
Postgraduate
Postgraduate
MARK 5080
Postgraduate
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
105341
4.5
No
School of Marketing
This course aims to develop and extend students' in-depth knowledge of marketing and commerce in the electronic environment.
The following topics will be covered in the course: types of e-marketing business models, such as B2B or B2C, and their strategies; consumer behaviour in purchasing products over the Internet; online advertising, branding, and research; building customer traffic and customer relationship management; E-payments and order fulfilment; social and ethical issues such as fraud, pornography, and governance and emerging trends in e-marketing, particularly mobile marketing.
Strauss, J and Frost, R 2013, E-Marketing, 7th, Prentice Hall, Upper Saddle River, NJ
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
MARK 5025 | Marketing Management |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Seminar | 3 hours x 10 weeks | ||
EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
External | 3 hours x 10 weeks | ||
External (Moderated online student discussion, online staff consultation and individual consultation) | N/A x 10 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assignment, Examination
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.