Master of Business Administration, Master of Marketing

Degree Level Postgraduate

Years

International students

Start date
January
April
June
September

Campus
City West

Duration
2.2 year(s) full-time

Program Code
DMBA

Fees
AUD$ 27,600 per annum (per 1.0 EFTSL) for students enrolled in 2013

English Language Requirements

IELTS total [6.5]
IELTS reading [6.0]
IELTS writing [6.0]

Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
058633K

Entry requirements

Entrants to the program shall normally hold a recognised university undergraduate degree or equivalent professional qualifications and a minimum of two years full time relevant work experience.

Applicants who have met the requirements for a Graduate Certificate or Graduate Diploma in one of the areas of specialisation may be eligible for entry.

All applicants must have a minimum of two years full time relevant work experience.

All applicants are required to submit two referee reports and a detailed curriculum vitae outlining managerial and executive experience.
English language entry requirements
In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.
English language test
- IELTS total [6.5]
- IELTS reading [6.0]
- IELTS writing [6.0]
Please access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)
View full entry requirements Hide full entry requirements

This program will have no further intakes after Study Period 6 2014.

Aim

This program provides a high degree of flexibility for students to combine a number of single masters programs in the Division of Business. A double masters provides a number of benefits, in particular: wider career options; significant and wide range of skills and knowledge which employers value; multi-skilling; and the ability to combine a generalist program with a specialist program.

Content & Structure

The program comprises eighteen courses totalling 81 units and consists of some compulsory courses. The program can be completed within one and a half calendar years of intensive full time study, or over two and a quarter years non-intensive full time study and is also available for part time study.

What courses you'll study

Course name	Area and cat no.	Units	Reference
CORE COURSES
International Business	BUSS 5251	4.5
Leadership and Change Management	BUSS 5389	4.5
Accounting for Decision Making	BUSS 5247	4.5
Creative and Accountable Marketing	BUSS 5245	4.5
The Law for Managers	LAWS 5016	4.5
Contemporary Management Skills	BUSS 5244	4.5
Managerial Finance	BUSS 5249	4.5
Ethics, Governance and Sustainability	BUSS 5385	4.5
Managerial Economics	BUSS 5248	4.5
Strategic Management M	BUSS 5390	4.5
Elective		4.5	Note(s): 1
MARKETING
Influencing Consumer Behaviour	MARK 5032	4.5
Marketing Strategy and Planning	MARK 5033	4.5
Marketing Information and Analysis	MARK 5064	4.5
Marketing Elective		4.5	Note(s): 2
Marketing or Division of Business Elective		4.5	Note(s): 1,2
Marketing or Division of Business Elective		4.5	Note(s): 1,2
Marketing or Division of Business Elective		4.5	Note(s): 1,2

Electives

Course name	Area and cat no.	Units
Marketing Specialisation
Advertising: Theory and Practice	MARK 5024	4.5
Branding	MARK 5031	4.5
Sales Management	MARK 5001	4.5
Advertising: Planning and Buying Media	MARK 5079	4.5
e-Marketing	MARK 5080	4.5
Marketing Across Borders M	BUSS 5380	4.5

Rules & notes

Rules

1. The program comprises: 11 courses from the MBA program; and 7 courses from Specialisation 2.

Notes

1. Electives should be chosen from the courses offered by the Division of Business and in a related discipline and approved by the Program Director.

2. Marketing electives should be chosen from the Marketing Specialisation elective list.

3. Credit will not be granted for courses in this program. Students who have taken for another award, a course which is substantially equivalent to a course from the program schedule, must substitute a course of equal standing and unit value, with the approval of the Program Director.

4. Application is via direct entry to the International Graduate School of Business through Apply Online.

5. Students completing the double masters program will receive a parchment for each of the single masters programs.

6. Students may exit this program and receive the qualification of the program for which they meet the requirements. This award may be at graduate certificate, graduate diploma or masters level depending on the studies undertaken by the student.

7. All students are required to attend a structured Commencement Seminar. No grade is awarded for this.