Fundamentals of Data Analytics for Business

Course aim

To provide students with the fundamentals of the statistical analysis of data for strategic decision making in business and management.

Course content

The course content is based around three main themes; the identification and handling of data, the estimation and testing of data, and the interpretation and presentation of data. Topics will include: Introduction to data analysis; data cleaning and handling techniques; sampling selection; estimation methods (e.g. ordinary least squares); hypothesis testing; simple and multiple linear regression; ANOVA; multivariate analysis; business intelligence and organisational requirements for data; application of data analysis for business decision making.

Textbook(s)

Sharpe, N, De Veaux, R & Velleman, P 2021, Business statistics: global edition, 4th edn, Pearson, United Kingdom, ISBN: 9781292269313

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar	3 hours x 10 weeks
Preparatory	1 x 1 week
EXTERNAL, CITY WEST, ONLINE
External	30 hours x N/A
INTERNAL, CITY WEST (INTENSIVE)
Seminar	30 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Examination, Report, Test/Quiz

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.