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Area/Catalogue
COMM 5069

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Course Level
Postgraduate

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Offered Externally
Yes

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Course ID
159401

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Unit Value
4.5

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University-wide elective course
Yes

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Timetable/s
First Semester
(Study Period 2)
Course owner

Course owner
School of Creative Industries

Course aim

To develop the expertise of professionals in the principles and techniques of social media management, and online engagement and collaboration to support an organisation’s strategic communication efforts.

Course content

This course prepares the communication professional with the necessary knowledge and skills required in managing an organisation’s presence in a constantly changing media landscape. Structured on a theoretical framework from the communication management and culture studies disciplines, the course covers the principles of online communities, emergent media tools and platforms, and the integration of offline and online communication techniques. It will extend students' skills in research, measurement, evaluation, policy development, risk management and regulation into the environment of netizens, citizen journalists, bloggers, gamers and crowdsourcing.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Seminar 3 hours x 7 weeks
Online (Activities) 3 hours x 3 weeks
EXTERNAL, CITY WEST, ONLINE
Online (Activities) 3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Online activities 2250 words equivalent 50% N/A
Report 1125 words 25% N/A
Project 1125 words 25% N/A
EXTERNAL, CITY WEST, ONLINE
Online activities 2250 words equivalent 50% N/A
Report 1125 words 25% N/A
Project 1125 words 25% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

School of Creative Industries

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