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Start date
February
July

Duration
2 year(s) full-time

Program Code
DMCO

Fees
2020: AUD$ 29,000 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.5]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
  • IELTS speaking [6.0]
  • IELTS listening [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
0100167

Degree overview

  • Study South Australia’s only Master of Communication.
  • Gain specialised skills and advanced knowledge to be well-prepared for management roles within the communication, media and creative industries sectors.
  • Gain specialised knowledge in Social and Digital Media Management and Strategic Communication.
  • Elevate your qualification to a Masters and gain credit from prior studies through the nested Graduate Diploma in Communication.
  • With links to a variety of industry partners affiliated with the program, access specialised industry projects, placement and networking opportunities.
  • Set yourself apart with a qualification that responds to the fast-changing needs of current work environments.
  • Learn and study in a supportive, workshop-based environment. 
  • Hear from guest lecturers and access exclusive site visits in industry.
  • Choose either a research or professional project stream in the second year of the program.
  • Pathways into further learning, including PhD studies. 
     

Snapshot

Snapshot

Study the only qualification of its kind in South Australia and gain specialised skills and advanced knowledge to prepare you for management roles within communications, media and the creative industries.

The Master of Communication integrates a broad spectrum of creative industries with a strong focus on the impact of digital disruption across the communication and media sector. Explore areas of social media management, public relations and digital entrepreneurship, providing you with key management skills that will be complemented by critical analysis of the possibilities and impacts of big data, artificial intelligence and the emergence of Industry 4.0 and how these impact on your sector.

Study in a workshop-based environment with connections to industry partners, real-world projects, and placement and networking opportunities.

You will have the option to select either a specialised research thesis or a professional project/placement pathway during your studies.

What you'll learn

What you Learn

Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.

The first year of the Master of Communication comprises eight industry relevant and informed courses covering emerging communication discipline areas including:

  • Communication, Media and Creative Industries
  • Social and Digital Media Management
  • Industry 4.0 and Society
  • Digital Design
  • Content Creation
  • Campaigns and Crisis Management
  • Digital Entrepreneurship. 
     

In your second year, you will undertake either a Masters Research or an industry-focused Professional Project or placement.

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
Communication, Media and Creative Industries COMM 4005 4.5 Note(s): 1,2,3,4
Social Media Management COMM 5069 4.5 Note(s): 3,4
Industry 4.0 and Society COMM 4006 4.5 Note(s): 3,4
Managing Digital Design COMM 5068 4.5 Note(s): 3,4
Communication Contexts COMM 5004 4.5 Note(s): 2,4
Campaigns and Crises COMM 5005 4.5 Note(s): 2,4
Content Creation COMM 5084 4.5 Note(s): 2,4
Digital Entrepreneurship COMM 4004 4.5 Note(s): 4
SECOND YEAR
(Students are required to select either the Professional Stream or Research Stream)
PROFESSIONAL STREAM
Research Methodologies and Methods M SOCU 5022 9
Professional Project 1 COMM 5082 9
Key Ideas and Theories SOCU 5021 9
Professional Project 2 COMM 5083 9
RESEARCH STREAM
Research Methodologies and Methods M SOCU 5022 9
Research Thesis 1 SOCU 5023 9
Key Ideas and Theories SOCU 5021 9
Research Thesis 2 SOCU 5024 9

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.

Assessment

Assessment

Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • portfolios
  • reports
  • essays
  • projects
  • online activities

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. Australian and international students may have the option to do an exchange, short-term program or study tour overseas. We have links with universities worldwide. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Master of Communication

Why this Degree

The Master of Communication responds to the fast-changing needs of employment and society with a focus on the creative industries sector, encompassing communication and media, which is one of the fastest growing sectors of employment globally.

The Master of Communication provides you with industry informed courses in Creative Industries, Social Media Management, Public Relations, Strategic Communication, Industry 4.0 and Society and Digital Design, which is strengthened through courses in research methodologies, and then applied through either a professional project or masters research thesis opportunity.

Our curriculum is informed and continuously updated through industry engagement with well-regarded communication and media companies, such as Hughes PR and Michels Warren. You can be assured that the skills you learn will be industry-relevant and highly sought after.  

You will develop an advanced understanding of the required competencies of an effective communication professional and what it takes to thrive in today’s fast-changing workforce.

Career outcomes

Your career

Communication is at the core of everything we do – and skilled communicators are essential in every organisation. Graduates of this qualification can gain careers as a:

  • Strategic communications manager
  • Communications manager
  • Digital and social media manager
  • Marketing manager
  • Public relations manager
  • Public affairs manager
  • Public relations consultant
  • Media adviser
  • Online editor
  • Content creator
  • Copywriter

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a student at the University of South Australia you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also have access to a range of community clinics, which provide professional and cost effective services in areas of health, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, a perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

International Student Services will make your life at university easier. We want you to be successful, and if you need help we will be there to assist. Support services include:

  • careers advice
  • help with student visas and health cover
  • personal counselling
  • academic counselling
  • fees and finance help
  • common rooms
  • prayer rooms
  • security officers
  • services offered through our student association, USASA
  • accommodation services 

We also offer study support from our Learning Advisers. You can work with them face-to-face or online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language. When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

Dr Simpson is Program Director: Postgraduate Programs in the School of Creative Industries. He has a multidisciplinary background and holds degrees in economics, international politics, education, mathematical and computer sciences and environmental studies. Prior to academia he worked as an analyst with several US and British investment banks in the City of London including Merrill Lynch (now Bank of America), Bankers Trust International (now Deutsche Bank) and NatWest Global Financial Markets (now Royal Bank of Scotland). Prior to his employment in London he worked at the Australian Stock Exchange. His research focuses on social, political and environmental change in Southeast Asia, particularly Myanmar and Thailand, with an emerging interest in technological change and the impact of Industry 4.0 in both developed and developing countries.

Dr Adam Simpson

Program Director

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Portrait image for Dr Adam Simpson
Portrait image for Dr Adam Simpson

Dr Adam Simpson

Program Director

Enquire

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