Bachelor of Business (Marketing) (Pathway to Master of Management (Tourism and Event Management))
Degree Level Undergraduate
Year 2025
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You're considered an Australian student if you are any of the following:
Degree Level Undergraduate
Year 2025
Entry Scores
2025 Guaranteed Entry
Year 12 (ATAR-based): 70.00
Year 12 (Grades-based): B,B,B
TAFE/RTO: DIP
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2024 Cut-Offs
TAFE/RTO: Cert IV
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1ComparED (QILT) Graduate Outcomes Survey 2020-22 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities. 22018 Excellence in Research for Australia (ERA). 3UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 4Australian Financial Review BOSS Best Business Schools List 2024.
This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.
As part of this degree, you will develop practical marketing management skills, explore consumer psychology and learn the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Colgate-Palmolive, Mondelez International and Nestlé.
In the Master of Management (Tourism and Event Management) degree, you will learn contemporary management skills and study areas such as project management and the principles and practice of tourism. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.
Employers value graduates who can apply theory to real industry challenges. Throughout your degree, you will be immersed in real-world challenges and have access to practical-based electives including industry internships, simulation projects and our entrepreneur-based course Startup Studio, which teaches you how to bring a business concept to life. You will also benefit from other experience-based learning opportunities, including overseas study and business mentoring. Our summer and winter schools also offer exciting study and learning opportunities.
Your undergraduate degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence.
In your marketing specialisation you’ll then focus on areas such as:
Your postgraduate degree will advance your knowledge and skills in contemporary management practice. You will develop your expertise in core areas such as business ethics, business analytics, leadership and performance, and strategic thinking. You will learn how to effectively manage organisations and achieve key business objectives.
You'll also have the chance to study elective courses including the Marketing Practicum, Marketing Clinic or overseas study tour.
You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.
This Fast-track to Masters program enables you to commence a 3-year Bachelor of Business (Marketing) and secure a place in a 1-year Master of Management (Tourism and Event Management) degree (typically 1.5 years) in just four years of study.
You will fast track your progression into the master’s qualification by substituting four selected courses or electives in your bachelor's degree to complete master’s-level courses.
You will graduate with an industry-accredited degree and the ability to understand markets, develop strategies and grow revenue for business.
You will also learn from lecturers and tutors who advise some of the world’s biggest brand and have the opportunity to apply for a Vacation Research Scholarship with the Ehrenberg-Bass Institute for Marketing Science.
You could get the opportunity to be selected to participate in our on-campus Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts, and to conduct a research project with another student in an organisation.
With flexible learning arrangements to best suit your individual needs, this degree is delivered face-to-face, online or a combination of both. There are a range of options available to fast track your learning. Develop the specialist skills to succeed in the vibrant tourism and event management industry. We have been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
Ehrenberg-Bass Institute for Marketing Science
UniSA is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing. It is supported by more than 60 companies worldwide via the Ehrenberg-Bass Sponsorship, including:
Colgate-Palmolive
Mondelez International
Suntory Beverage & Food
Lindt & Sprüngli
Danone
PepsiCo.
The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the experts who advise some of the world’s biggest brands.
An enriching student experience
Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and accelerated learning pathways. Plus, you can make the most of professional development courses endorsed by industry, build leadership skills employers value through UniSA+ and seek support at our on-campus Business Student Hub.
As the No.1 university in South Australia for graduate careers in Business and Management1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.
You could consider careers such as:
1ComparED (QILT) Graduate Outcomes Survey 2021-23 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities.
Have any questions? We're here to help! Contact Adelaide University's Future Student Enquiries Team.
Applying to study with us:
Australian
There are other pathways you can follow to study this degree, including:
International
There are other pathways you can follow to study this degree, including:
This degree is available for deferment. This option is made available by responding to your offer during the application process via the SATAC website. Applicants who receive an offer into a midyear degree are eligible to defer for six months.
Our campuses are home to fantastic facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. But you’ll also discover that your journey at UniSA is about social experiences, healthy living and getting involved. You’ll find student sports and fitness facilities, community clinics, tech zones and chill-out spaces. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and loads more.
Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.