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Start Date
February
July

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBMN

SATAC Code
424451 (Internal)

Study as
Full-time or part-time

Entry Requirements
Selection Rank (Internal): 63.05 (for 2017)
Selection Rank (Guaranteed): 75.00 (for 2018)
TAFE/RTO (Guaranteed): DIP
View full entry requirements

Prerequisites
None

Assumed Knowledge
None

Key features

  • Combine the business of marketing with the social sciences of communication to help organisations meet their corporate objectives and promote their products and services.
  • Take specialised courses in business management, strategic marketing, communication and public relations.
  • Connect with our in-house Marketing Clinic and provide advice to small businesses under the supervision of marketing experts.
  • Learn from research by the Ehrenberg-Bass Institute for Marketing Science.
  • Complete a marketing placement as an elective to gain industry experience.
  • The University of South Australia’s Business School is in the top one per cent worldwide1 and awarded five stars in the QS Stars Business School Rankings 2017.

1 UniSA Business School is one of just nine institutions in the country and 163 globally to be accredited by EQUIS. There are a total pool of 16,585 business schools worldwide, AACSB, July 2016.

Snapshot

Snapshot

Combine the business of marketing with the social sciences of communication and learn the most advanced marketing theories. You will be ready for your career from the moment you graduate.

As you develop the practical skills needed to become a marketing and communications manager, you will explore consumer psychology and the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Coca-Cola, Colgate and Google.

Your studies will also cover specialised courses such as business management, communication, advertising, and public relations. With the UniSA Business Career Mentor Program you’ll build your industry networks and your career with opportunities to apply your learning to real-world environments. For high achieving students, there are also advanced masterclasses and vacation research scholarships, all providing valuable experience while you study.

Why Bachelor of Marketing and Communication

Why this Degree

Contemporary marketing and communications theory and practice - and real workplace experience - will prepare you for a career you can take to any industry. You can also take your career anywhere in the world, our global study opportunities will help you develop your network.

There are also chances to connect with our Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts. Our summer and winter schools offer exciting study and learning opportunities. With options such as intensives and internships, you can spread your study load across the year, increase your exchange opportunities and fast track your degree.

Ehrenberg-Bass Institute for Marketing Science

The UniSA Business School is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science, the world's largest for research into marketing. The Institute has been making important discoveries for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge and insights and access to the experts who advise some of the world’s biggest brands. The Institute is supported by more than 60 companies worldwide, including:

  • Facebook
  • Coca-Cola
  • Colgate-Palmolive
  • CBS
  • Procter & Gamble
  • Unilever
  • Subaru
  • Sanitarium
  • Uber

Real-world connections

The Marketing Practicum is an exciting industry placement where pairs of students work in an organisation for one day a week over 12 weeks. They conduct a research project specific to that organisation. Partner organisations so far include Balfours, National Pharmacies, Australian Prawn Farmers Association, Robern Menz, Wokinabox and Westfield.

Get on the road to global citizenship with a student exchange program. We have more than 60 partner universities worldwide, and study options range from two weeks to one year. If you’re a high achiever, you’ll also have opportunities for advanced masterclasses and vacation research scholarships. The Business Career Mentor Program helps you build your industry networks and your career. In 2016 we matched over 190 students with business mentors. The six-month program runs from March every year. We also host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.

Your career

Employment prospects for marketing and communication professionals in Australia are looking good. Between now and 2020 the availability of roles is expected to increase by:

  • 12.1 per cent (sales, marketing and public relations professionals)
  • 15.5 per cent (advertising and marketing professionals)
  • 5.2 per cent (advertising, public relations and sales managers)1

Careers to consider:

  • Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
  • Digital marketer: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives
  • Marketing and communications officer: working across any (or all) communications channels such as media and publications, social media and digital, internal communications or brand
  • Corporate communication advisor: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing

1 Australian Government Department of Employment, Occupational Employment Projections 2015

Professional accreditation

This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.

Industry facts

job-listings

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 12.1 per cent by 20201.

1 Australian Government Department of Employment, Occupational Employment Projections 2015 

data-presentation

Between now and 2020 the availability of advertising and marketing roles in Australia is projected to increase by 8,600 (15.5 per cent)1.

1 Australian Government Department of Employment, Occupational Employment Projections 2015 

money-trees

Between now and 2020, the total Australian media and entertainment market will reach $47.4 billion1.

1 PwC Media and Entertainment Outlook report 2016

What others are saying

I have always been captivated by the world of marketing and the UniSA Business School was the best choice for me. Industry connection has been a great feature of this degree with the Ehrenberg-Bass Institute, a world-renowned research institute unique to UniSA, bringing industry experience and leading marketing research right into the classroom.

Danielle Talbot

Bachelor of Marketing and Communication

Danielle Talbot

Danielle Talbot

Bachelor of Marketing and Communication

My teaching is influenced by the same groundbreaking research into marketing that has led to the Ehrenberg-Bass Institute’s global fame and partnerships with leading brands like Airbnb, Coca-Cola, ESPN, Facebook, Kellogg’s and Unilever.

Vivien Chanana


Employment: UniSA Business School

Vivien Chanana photo.jpg

Vivien Chanana


Employment: UniSA Business School

I think overall the course is clear and concise in the online format. I really enjoy how the videos are usually split into two lectures via video format each week, which makes the learning of the content less confronting and much easier to recall. The headings each week showcasing what you "need to know" and "need to do" is also beneficial and creates a clear path for what is required.

Liam Moran

Bachelor of Marketing and Communication

Placeholder image

Liam Moran

Bachelor of Marketing and Communication

What you'll learn

What you Learn

This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communication and public relations.

This degree will teach you to think critically, manage projects and work as part of a team. You will also develop first-rate expertise in professional marketing and communication practice through the integration, planning and management of key communication projects in an organisational context.

You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week. 

Assessment

Assessment

Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects
  • practicals and team-based projects
  • participation in the workplace and in class

Global opportunities

International exchanges and intensive study-tours open doors to new possibilities and experiences, and our Business School has strong connections with prestigious universities in Europe, Asia, and the Americas. Travelling and studying with leading academic staff and your peers is a wonderful opportunity to develop first-hand knowledge of the international business environment. You’ll find the experience invaluable for your personal and professional development, giving you a global perspective.

UniSA has links with universities worldwide. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests. Take a look at the global opportunities available.

Once you are a current student, you will be able to explore various study tours and exchanges and take advantage of Student Mobility Grants to make going on an overseas exchange or study tour achievable.

Global opportunities

What courses you'll study

Structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange MARK 1010 4.5
Business Law LAWS 1018 4.5
Ideas, Innovation and Communication COMM 1060 4.5
Communication and Media COMM 1006 4.5
Second Semester (Study Period 4, 5 or 6)
Marketing Analytics MARK 2010 4.5
Consumer Behaviour MARK 1008 4.5
Public Relations Theory and Practice COMM 1057 4.5
Digital Design Essentials COMM 1066 4.5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Quantitative Methods for Business MATH 1053 4.5
Professional Development in Marketing MARK 1015 4.5
Writing and Editing for Publication COMM 2009 4.5
Design for Digital Technologies COMM 2080 4.5 Note(s): 2
OR
News and Social Media Connections COMM 2079 4.5 Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Advertising MARK 2007 4.5
Accounting Principles for Business Decisions ACCT 1009 4.5
Communication Research Methods COMM 2078 4.5
Media Law and Ethics COMM 2076 4.5
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Essentials of Marketing Planning MARK 3009 4.5
Marketing Elective 4.5 Note(s): 1
Industry and Practice PERF 3006 4.5
Promotional Communication: Advertising, Publicity and Marketing COMM 3064 4.5
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing MARK 3012 4.5
Integrated Communication Planning COMM 3062 4.5
Communication Management in Practice COMM 3061 4.5
Marketing Elective 4.5 Note(s): 1

I completed my Doctorate in Communication at the University of South Australia and my specialist field of research is the influence of public communication on consumer behaviour. I also have a Masters in Professional Communication and a Graduate Certificate in Adult Education. Formerly, I worked as a Director of Communication in government and as a Director of Marketing in industry.

Dr Sally Lewis

Program Director

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Portrait image for Dr Sally Lewis
Portrait image for Dr Sally Lewis

Dr Sally Lewis

Program Director

Enquire

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarship search page for more.

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.

Adelaide - City West campus

City West is in Adelaide’s most lively precinct, close to art galleries, music venues, cafés and restaurants. It has brand new learning spaces; modern lecture theatres; architecture workshops, contemporary art and design studios; and well-equipped student lounges. Explore City West >

Your study experience

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. But you’ll also discover that your journey at UniSA is about social experiences, healthy living and getting involved. You’ll find student gyms, community clinics, tech zones and chill-out spaces. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and loads more.

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, an ideal perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business School Hub is a convenient, central support service for Business School students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business School Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

Our student support services will make your life at university easier. We want you to be successful, and if you need help, we're here to assist. We provide a full range of support services, including:

  • academic counselling
  • personal counselling
  • social support services, including family support and nearby childcare
  • common rooms
  • prayer rooms
  • security officers
  • services offered through our student association, USASA

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.

24/7 digital environment

This degree is offered online. With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Student services

How to apply

Applying to study with us:

  • go to the top of this page and make note of the SATAC code, then click Apply
  • you will be redirected through to the SATAC website to continue your application

Alternative Pathways

Australian

There are other pathways you can follow to study this degree, including:

International
There are other pathways you can follow to study this degree, including:

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