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Start date
February
July

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBMN

Prerequisites
None

Assumed Knowledge
None

Fees
2019: AUD$ 31,000 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
060210D

Degree overview

  • Combine the business of marketing with the social sciences of communication to help organisations meet their corporate objectives and promote their products and services.
  • UniSA Business School is ranked No.1 in South Australia for graduate careers1 and World's No.1 for Brand Management research2.
  • Take specialised courses in business management, strategic marketing, communication and public relations.
  • Connect with our in-house Marketing Clinic and provide advice to small businesses under the supervision of marketing experts.
  • Learn from the same marketing scientists who advise brands like Kellogg's Uber and Unilever, and research by the Ehrenberg-Bass Institute for Marketing Science.
  • Complete a marketing practicum as an elective to gain valuable industry experience.
  • Study communications courses at our City West or Magill campus.
  • UniSA Business School is in the top one per cent worldwide3 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2018.

1QILT: Graduate Destinations Survey 2015 and Graduate Outcomes Survey 2016-17 – Full-time Employment Indicator. Public SA-founded universities only. 2AFR BOSS Magazine, April 2018 – League of Scholars.  3UniSA Business School is one of just nine institutions in the country and 176 globally to be accredited by EQUIS. There are a total pool of 16,521 business schools worldwide, AACSB, May 2017.

Snapshot

Snapshot

Combine the business of marketing with the social sciences of communication to help organisations meet their corporate objectives.

As you develop the practical skills needed to become a marketing and communications expert, you will explore consumer psychology and the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Uber, Kellogg’s and Unilever.

Your studies will also cover specialised courses such as business management, communication, advertising, and public relations. For high achieving students, there are also advanced masterclasses and vacation research scholarships, all providing valuable experience while you study.

What you'll learn

What you Learn

This degree offers an equal mix of marketing and communication subjects, and over the course of your studies you will also gain a solid grounding in general business principles. In your first year you will be introduced to consumer behaviour, marketing principles, communication and public relations.

This degree will teach you to think critically, manage projects and work as part of a team. You will also develop first-rate expertise in professional marketing and communication practice through the integration, planning and management of key communication projects in an organisational context.

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.

Assessment

Assessment

Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects
  • practicals and team-based projects
  • participation in the workplace and in class

Global opportunities

International exchanges and intensive study-tours open doors to new possibilities and experiences, and our Business School has strong connections with prestigious universities in Europe, Asia, and the Americas. Travelling and studying with leading academic staff and your peers is a wonderful opportunity to develop first-hand knowledge of the international business environment. You’ll find the experience invaluable for your personal and professional development, giving you a global perspective.

UniSA has links with universities worldwide. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests. Take a look at the global opportunities available.

Once you are a current student, you will be able to explore various study tours and exchanges and take advantage of Student Mobility Grants to make going on an overseas exchange or study tour achievable.

Global opportunities

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange MARK 1010 4.5
Business Law LAWS 1018 4.5
Ideas, Innovation and Communication COMM 1060 4.5
Communication and Media COMM 1006 4.5
Second Semester (Study Period 4, 5 or 6)
Accounting for Business ACCT 1008 4.5
Consumer Behaviour MARK 1008 4.5
Public Relations Theory and Practice COMM 1057 4.5
Digital Design Essentials COMM 1066 4.5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Analytics MARK 2010 4.5
Professional Development in Marketing MARK 1015 4.5
Professional Writing COMM 3037 4.5
Design for Digital Technologies COMM 2080 4.5 Note(s): 2
OR
Content Creation for Media COMM 2079 4.5 Note(s): 2
Second Semester (Study Period 4, 5 or 6)
Advertising MARK 2007 4.5
Communication Research Methods COMM 2078 4.5
Media Law and Ethics COMM 2076 4.5
Marketing Elective 4.5 Note(s): 1
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Digital Marketing MARK 3016 4.5
Industry and Practice PERF 3006 4.5
Promotional Communication: Advertising, Publicity and Marketing COMM 3064 4.5
Marketing Elective 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing MARK 3012 4.5
Integrated Communication Planning COMM 3062 4.5
Communication Management in Practice COMM 3061 4.5
Marketing Elective 4.5 Note(s): 1

Why Bachelor of Marketing and Communication

Why this Degree

Contemporary marketing and communications theory combined with opportunities to gain real workplace experience will prepare you for a diversified marketing career.

You'll also have the chance to learn in our on-campus Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.

Ehrenberg-Bass Institute for Marketing Science

The UniSA Business School is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing and is supported by more than 60 companies worldwide, including:

  • Colgate-Palmolive
  • CBS
  • Kellogg's
  • Procter & Gamble
  • Unilever
  • Subaru
  • Uber

The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the same experts who advise some of the world’s biggest brands.

More ways to study

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and accelerated learning pathways. Plus, you can make the most of professional development courses endorsed by industry, build leaderships skills employers value through UniSA+ and seek support at our on-campus Business Student Hub.

Real-world connections

The Marketing Practicum is an exciting industry placement where you can conduct a research project with another student in an organisation for one day a week over 12 weeks. Organisations students have been partnered with previously include Balfours, National Pharmacies, Australian Prawn Farmers Association, Robern Menz, Wokinabox and Westfield.

In addition to learning from teachers with professional experience as part of your studies, we offer opportunities for you to connect with industry outside the classroom:

  • Complete an internship or industry project 
  • Become a global citizen with our overseas exchange program – we have more than 60 partner universities worldwide, and study options that range from two weeks to one year
  • Build your network and career by participating in our Business Career Mentor Program which pairs you with an experienced business professional

We also host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.

Your career

As the No.1 Business School in South Australia for graduate careers1, our quality teaching and experiences beyond the classroom will ensure you graduate career-ready.

Between now and 2020 employment in marketing and communications in Australia is expected to grow. The availability of roles is expected to increase by:

  • 12.1 per cent (sales, marketing and public relations professionals)
  • 15.5 per cent (advertising and marketing professionals)
  • 5.2 per cent (advertising, public relations and sales managers)2

Careers to consider:

  • Advertising executive: supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients
  • Advertising account manager: managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications
  • Digital marketer: driving sales and conversions; optimising website usability; implementing digital and email marketing campaigns; analysing and reporting on website performance and other digital channel initiatives
  • Marketing and communications officer: working across any (or all) communications channels such as media and publications, social media and digital, internal communications or brand
  • Corporate communication adviser: building and maintaining brand; generating media coverage and message placement; public speaking; partner and relationship building; writing and editing
  • Marketing assistant: supporting marketing managers and teams to drive advertising campaigns, create content and operationalise communications plans; assisting with promotional events and website updates; undertaking marketing administrative tasks
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand
  • Market researcher: coordinating research projects; investigating market activity; analysing published data and statistics; evaluating past performance and assessing future trends; commissioning surveys 
  • Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content
  • Sponsorship officer: managing and procuring sponsors for events and brand awareness activity; developing strategies to leverage sponsorships; executing sponsorship marketing including communications, branding and event planning
  • Media planner or campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
  • Public relations officer: planning publicity strategies and campaigns; writing and producing press releases; managing enquiries from the public, press and related organisations; building and sustaining a positive brand image

1QILT: Graduate Destinations Survey 2015 and Graduate Outcomes Survey 2016-17 – Full-time Employment Indicator. Public SA-founded universities only. 2Australian Government Department of Employment, Occupational Employment Projections 2015.

Professional accreditation and recognition

This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.

Industry facts

job-listings

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 12.1 per cent by 20201.

1 Australian Government Department of Employment, Occupational Employment Projections 2015 

data-presentation

Between now and 2020 the availability of advertising and marketing roles in Australia is projected to increase by 8,600 (15.5 per cent)1.

1 Australian Government Department of Employment, Occupational Employment Projections 2015 

money-trees

Between now and 2020, the total Australian media and entertainment market will reach $47.4 billion1.

1 PwC Media and Entertainment Outlook report 2016

What others are saying

I have always been captivated by the world of marketing and the UniSA Business School was the best choice for me. Industry connection has been a great feature of this degree with the Ehrenberg-Bass Institute for Marketing Science, a world-renowned research institute unique to UniSA, bringing industry experience and leading marketing research right into the classroom.

Danielle Talbot

Bachelor of Marketing and Communication

Danielle Talbot

Danielle Talbot

Bachelor of Marketing and Communication

My Marketing degree gave me an insight into a great number of areas related to marketing, from business management to communications, public relations and even law. Developing an understanding of these professions was beneficial in a number of ways – but has helped my career working at a large national organisation greatly. Marketing is an amazingly dynamic field, and if you’re considering it – dive in. There’s something for everyone.

Terri Feil

Bachelor of Marketing and Communication
Employment: Bendigo and Adelaide Bank
Role: Marketing Manager, Leveraged Marketing

PMP testimonial.jpg

Terri Feil

Bachelor of Marketing and Communication
<br />Employment: Bendigo and Adelaide Bank

I completed my Doctorate in Communication at the University of South Australia and my specialist field of research is the influence of public communication on consumer behaviour. I also have a Masters in Professional Communication and a Graduate Certificate in Adult Education. Formerly, I worked as a Director of Communication in government and as a Director of Marketing in industry.

Dr Sally Lewis

Program Director

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Portrait image for Dr Sally Lewis
Portrait image for Dr Sally Lewis

Dr Sally Lewis

Program Director

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Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarship search page for more.

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.

Location This degree is delivered at the following campus.

Your study experience

As a student at the University of South Australia you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. But you’ll also discover that your journey at UniSA is about social experiences, healthy living and getting involved. You’ll find student gyms, community clinics, tech zones and chill-out spaces. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and loads more.

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, an ideal perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business Student Hub is a convenient, central support service for Business School students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

International Student Services will make your life at university easier. We want you to be successful, and if you need help we will be there to assist. Support services include:

  • careers advice
  • help with student visas and health cover
  • personal counselling
  • academic counselling
  • fees and finance help
  • common rooms
  • prayer rooms
  • security officers
  • services offered through our student association, USASA
  • accommodation services

We also offer study support from our Learning Advisers. You can work with them face-to-face or online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.

24/7 digital environment

This degree is offered online. With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Student services

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian

There are other pathways you can follow to study this degree, including:

International
There are other pathways you can follow to study this degree, including:

Deferment

This degree is not available for deferment.

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