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Start date
February
July

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBBM

Prerequisites
None

Assumed Knowledge
None

Fees
2018: AUD$ 29,500 per annum (per 1.0 EFTSL)

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
080916D

Key features

  • Explore the fascinating world of consumer psychology and the scientific laws of brand growth.
  • Learn from marketing scientists who advise brands like Coca-Cola, Facebook and Unilever.
  • Participate in industry projects and solve marketing problems for real companies.
  • Opportunities for Vacation Research Scholarships with the Ehrenberg-Bass Institute for Marketing Science.
  • Connect with our in-house Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.
  • Accredited by the Australian Marketing Institute (AMI), the leading professional marketing association in Australia.
  • Allied with two world-class academic research institutes, the Ehrenberg-Bass Institute for Marketing Science and the Institute for Choice.
  • The University of South Australia’s Business School is in the top one per cent worldwide1 and awarded five stars in the QS Stars Business School Rankings 2017.

1 UniSA Business School is one of just nine institutions in the country and 169 globally to be accredited by EQUIS. There are a total pool of 16,585 business schools worldwide, AACSB, May 2017.

Snapshot

Snapshot

UniSA marketing degrees are at the forefront of education and research where you’ll learn the most advanced marketing theories and be ready for your career from the moment you graduate.

As you develop the practical skills needed to become a marketing manager, you will explore consumer psychology and the scientific laws of brand growth. Your lecturers will be the experts who advise brands like Coca-Cola, Colgate and Google.

Employers value graduates who can apply theory to real industry challenges. In this degree you’ll have the opportunity to gain real-world experience through internships, placements, overseas study opportunities and advanced masterclasses.

Why Bachelor of Business (Marketing)

Why this Degree

You will graduate with an accredited degree and the ability to understand markets, develop strategies and grow revenue.

We are linked to two world-class academic research institutes, the Ehrenberg-Bass Institute for Marketing Science and the Institute for Choice – our teachers are world-famous marketing experts. Your lecturers and tutors will include marketing scientists who advise some of the world’s biggest brands.

Our students have opportunities for Vacation Research Scholarships with the Ehrenberg-Bass Institute for Marketing Science. There are also chances to connect with our Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts. Our degrees are highly flexible and you can fast track your studies with our exciting summer and winter schools. By combining the Bachelor of Business (Marketing) with another business degree you may be able to graduate with two different degrees for one extra year of study, depending on your study plan.

Ehrenberg-Bass Institute for Marketing Science

The UniSA Business School is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing. It is supported by more than 60 companies worldwide, including:

  • Facebook
  • Coca-Cola
  • Colgate-Palmolive
  • CBS
  • Procter & Gamble
  • Unilever
  • Subaru
  • Sanitarium
  • Uber

The Institute has been making important discoveries about marketing for more than a decade, with its leading research embedded into our marketing degrees. You will get up-to-date industry knowledge, insights and access to the experts who advise some of the world’s biggest brands.

Real-world connections

The Marketing Practicum is an exciting industry placement where pairs of students work in an organisation for one day a week over 12 weeks. They conduct a research project specific to that organisation. Partner organisations so far include Balfours, National Pharmacies, Australian Prawn Farmers Association, Robern Menz, Wokinabox and Westfield.

Get on the road to global citizenship with a student exchange program. We have more than 60 partner universities worldwide, and study options range from two weeks to one year. If you’re a high achiever, you’ll also have opportunities for advanced masterclasses and vacation research scholarships. The Business Career Mentor Program helps you build your industry networks and your career. In 2016 we matched over 190 students with business mentors. The six-month program runs from March every year. We host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.

Your career

Employment prospects for marketing professionals in Australia are looking good. Between now and 2020 the availability of roles is expected to increase by:

  • 12.1 per cent (sales, marketing and public relations professionals)
  • 15.5 per cent (advertising and marketing professionals)
  • 5.2 per cent (advertising, public relations and sales managers)1

Careers to consider:

  • Commercial planning adviser: building relationships and account management; sales planning and developing business plans; developing marketing initiatives
  • Fundraising and development: organising events and campaigns to raise money and donations; raising awareness using marketing tools and platforms; coordinating and managing relationships with trusts, philanthropic foundations and donors
  • International marketer: using an understanding of global market trends to maximise market share and profits; developing products to meet international demands; establishing competitive and profitable pricing strategies
  • Market analyst: interpreting data and reporting on it; making recommendations based on research findings; applying qualitative and quantitative techniques to interpret data
  • Media planner: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales
  • Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand

1 Australian Government Department of Employment, Occupational Employment Projections 2015.

Professional accreditation

This program has been evaluated and accredited by the Australian Marketing Institute (AMI). Gaining AMI accreditation represents one of several processes ensuring this program provides graduates with an appropriate set of knowledge and skills required by employers within the marketing-related field.

Industry facts

job-listings

Employment for sales, marketing and public relations professionals in Australia is projected to increase by 14,000 (12.1 per cent) by November 20201.

1Australian Government Department of Employment, Occupational Employment Projections 2015 

data-presentation

Between now and 2020 in Australia the availability of advertising and marketing roles is projected to increase by 8,600 (15.5 per cent)1.

1Australian Government Department of Employment, Occupational Employment Projections 2015 

money-trees

Between now and 2020, the total Australian media and entertainment market will reach $47.4 billion1.

1PwC Media and Entertainment Outlook report 2016

What others are saying

My teaching is influenced by the same groundbreaking research into marketing that has led to the Ehrenberg-Bass Institute’s global fame and partnerships with leading brands like Airbnb, Coca-Cola, ESPN, Facebook, Kellogg’s and Unilever.

Vivien Chanana


Employment: UniSA Business School

Vivien Chanana photo.jpg

Vivien Chanana


Employment: UniSA Business School

I chose to study Marketing at UniSA as it had the most reputable and internationally recognised marketing degree in South Australia. My studies prepared me for interacting with local, national and international businesses over the last 15 years, which has equipped me for marketing roles in Australia, Asia, the Middle East, UK and USA.

Peta Allsopp

Bachelor of Business (Marketing)
Employment: Category Manager: Food to Go, Coles Express

0069_Michael Mullan Photography_16-12-14.jpg

Peta Allsopp

Bachelor of Business (Marketing)
Employment: Category Manager: Food to Go, Coles Express

What you'll learn

What you Learn

The degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as international business, economics and accounting, business operations, and intelligence. Elective courses are another key part of your business degree. One possibility is the Marketing Practicum which involves an in-depth research project for a local company1.

In your marketing specialisation you’ll focus on areas such as consumer behaviour; marketing analytics; advertising and branding.

1 Worth one course and includes GPA requirement

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.

Assessment

Assessment

Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects
  • practicals and team-based projects
  • participation in the workplace and in class

Global opportunities

International exchanges and intensive study-tours open doors to new possibilities and experiences, and our Business School has strong connections with prestigious universities in Europe, Asia, and the Americas. Travelling and studying with leading academic staff and your peers is a wonderful opportunity to develop first-hand knowledge of the international business environment. You’ll find the experience invaluable for your personal and professional development, giving you a global perspective.

UniSA has links with universities worldwide. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests. Take a look at the global opportunities available.

Once you are a current student, you will be able to explore various study tours and exchanges and take advantage of Student Mobility Grants to make going on an overseas exchange or study tour achievable.

Global opportunities

Combined Degrees

If you wish to specialise in two fields, you can pair two single degrees and create your own combined degree. This gives you choice, flexibility and increased value to employers at the start of (and throughout) your career. The flexibility of Business School degrees also means that you may be able to complete your study in four years full-time, depending on the combination. There are many combined degree options, including:

  • accounting
  • economics, finance and trade
  • finance
  • human resource management
  • logistics and supply chain management
  • management
  • marketing
  • property
  • sport and recreation management
  • tourism and event management

Find out more about combined degrees.

What courses you'll study

Structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange MARK 1010 4.5 Note(s): 1
Business Law LAWS 1018 4.5 Note(s): 1
Business and Society BUSS 1057 4.5 Note(s): 1
Accounting Principles for Business Decisions ACCT 1009 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Consumer Behaviour MARK 1008 4.5
Marketing Analytics MARK 2010 4.5
Principles of Economics ECON 1008 4.5 Note(s): 1
Quantitative Methods for Business MATH 1053 4.5 Note(s): 1
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Market Research MARK 2020 4.5
Management and Organisation BUSS 2068 4.5 Note(s): 1
Professional Development in Marketing MARK 1015 4.5
Business Operations BUSS 2065 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Retailing MARK 2032 4.5
Business Intelligence INFS 2036 4.5 Note(s): 1
Advertising MARK 2007 4.5
International Business Environment BUSS 2067 4.5 Note(s): 1
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Branding MARK 3015 4.5
Essentials of Marketing Planning MARK 3009 4.5
Elective 4.5 Note(s): 3,7
Elective 4.5 Note(s): 3,7
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing MARK 3012 4.5
Strategic Management BUSS 3023 4.5 Note(s): 1
Elective 4.5 Note(s): 3,7
Elective 4.5 Note(s): 3,7
Schedule for students awarded 36 units of block credit Note(s): 2,4,5
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Professional Development in Marketing MARK 1015 4.5 Note(s): 2
Consumer Behaviour MARK 1008 4.5 Note(s): 2
International Business Environment BUSS 2067 4.5 Note(s): 1
Business Operations BUSS 2065 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Retailing MARK 2032 4.5 Note(s): 2
Marketing Analytics MARK 2010 4.5 Note(s): 2
Advertising MARK 2007 4.5 Note(s): 2
Essentials of Marketing Planning MARK 3009 4.5 Note(s): 2
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Market Research MARK 2020 4.5 Note(s): 2
Branding MARK 3015 4.5 Note(s): 2
Elective 4.5 Note(s): 3
Elective 4.5 Note(s): 3
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing MARK 3012 4.5
Strategic Management BUSS 3023 4.5 Note(s): 1
Elective 4.5 Note(s): 3
Elective 4.5 Note(s): 3
Schedule for students awarded 54 units of block credit Note(s): 2,6
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Professional Development in Marketing MARK 1015 4.5 Note(s): 2
Consumer Behaviour MARK 1008 4.5 Note(s): 2
International Business Environment BUSS 2067 4.5 Note(s): 1
Business Operations BUSS 2065 4.5 Note(s): 1
Second Semester (Study Period 4, 5 or 6)
Retailing MARK 2032 4.5 Note(s): 2
Marketing Analytics MARK 2010 4.5 Note(s): 2
Advertising MARK 2007 4.5 Note(s): 2
Essentials of Marketing Planning MARK 3009 4.5 Note(s): 2
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Market Research MARK 2020 4.5 Note(s): 2
Branding MARK 3015 4.5 Note(s): 2
Integrated Marketing MARK 3012 4.5
Strategic Management BUSS 3023 4.5 Note(s): 1

I have over 30 years of business-linked experience in Australia and internationally and a long held commitment to achieving wider business literacy in the community, evidenced through my teaching and consultancies such as co-writing the South Australian Year 12 Accounting curriculum. As the Bachelor of Business Program Director, I assist students to succeed in the Business School's exciting selection of industry relevant undergraduate degree majors offered in both Australia and Hong Kong.

Mr Stan Astachnowicz

Program Director

Enquire
Portrait image for Mr Stan Astachnowicz
Portrait image for Mr Stan Astachnowicz

Mr Stan Astachnowicz

Program Director

Enquire

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarship search page for more.

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries, laboratories, and areas that simulate real work environments.

Adelaide - City West campus

City West is in Adelaide’s most lively precinct, close to art galleries, music venues, cafés and restaurants. It has brand new learning spaces; modern lecture theatres; architecture workshops, contemporary art and design studios; and well-equipped student lounges. Explore City West >

Your study experience

As a student at the University of South Australia you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also have access to a range of community clinics, which provide professional and cost effective services in areas of health, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, a perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business School Hub is a convenient, central support service for Business School students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business School Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

International Student Services will make your life at university easier. We want you to be successful, and if you need help we will be there to assist. Support services include:

  • careers advice
  • help with student visas and health cover
  • personal counselling
  • academic counselling
  • fees and finance help
  • common rooms
  • prayer rooms
  • security officers
  • services offered through our student association, USASA
  • accommodation services

We also offer study support from our Learning Advisers. You can work with them face-to-face or online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.

24/7 digital environment

This degree is offered online. With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Student services

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian
There are other pathways you can follow to study this degree, including:

International
There are other pathways you can follow to study this degree, including:

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