Master of Management (Marketing)
You’re considered an International student if you are a citizen of a country other than Australia or New Zealand.
In this degree you will learn contemporary management skills and study areas such as marketing strategy and planning. You will gain the confidence to manage organisations and achieve business objectives in an efficient and effective manner.
You will be immersed in real-world challenges and have access to industry placements, overseas study tours and elective courses to suit your personal and professional development needs. During your studies you will develop an advanced understanding of business and management and graduate with the capabilities to be a successful leader and decision-maker in any business setting.
Our summer and winter schools offer exciting study and learning opportunities. With options such as intensives and internships, you can spread your study load across the year, increase your exchange opportunities or fast track your degree.
One of only nine in Australia with EQUIS accreditation, our Business School is ranked in the top one per cent worldwide1. EQUIS is the world’s leading international accreditation for business schools, awarded by the quality assurance arm of the European Foundation for Management Development (EFMD).
The Master of Management is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.
UniSA is home to the Ehrenberg-Bass Institute for Marketing Science, the world’s largest Institute for research into marketing.
In your marketing specialisation you will learn from these leading scientists who advise senior marketing executives from all over the world. You will benefit from an evidence-based approach to marketing, and access the latest in practical industry research.
As a graduate, you can rest assured that yours is a globally competitive degree that is respected internationally for its quality and relevance to industry. You will be equipped with the knowledge, skills and experience to succeed in your future career—no matter where in the world you choose to work.
1 One of just nine institutions in Australia and 169 globally to be accredited by EQUIS. There are a total pool of 16,585 business schools worldwide, AACSB, May 2017.
Our links to UniSA’s research facilities ensure your learning is connected to the latest technologies, theories and applications of knowledge. In the Master of Management, our teachers are leaders in their field. You could be working with people from any one of these globally recognised institutes:
Placements and internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge. We also host regular University-wide employee master classes and employment expos, and alumni events in Australia and overseas.
Our Executive Partner Programme is a unique mentoring opportunity. Students are matched with a senior executive with proven leadership and managerial expertise and extensive business networks. Partners have worked for companies such as Alcoa, BP, Commonwealth Bank, CSR, ExxonMobil, Mitsubishi and SA Health.
With a Master of Management (Marketing) from UniSA your multi-disciplinary skills and broad business knowledge will be welcomed in most industries. You will graduate equipped to be a leader and decision-maker, ready to operate at senior levels of an organisation.
Graduates of this degree are equipped to be leaders and decision-makers in the world of marketing. Many have gone on to undertake senior roles in brand management, market research and public relations.
The Master of Management (Marketing) comprises 12 courses. You will complete four Business School core courses and four Marketing specialisation courses. Through these you will develop skills and expertise in areas that include:
You will also complete four postgraduate electives – two from your specialisation and two from the Business School. They will enable you to develop skills from selected key disciplines essential for management in business.
For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects and contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12 – 26 hours of study when at university and 14 – 28 hours of independent study per week.
Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:
International exchanges and intensive study-tours open doors to new possibilities and experiences, and our Business School has strong connections with prestigious universities in Europe, Asia, and the Americas. Travelling and studying with leading academic staff and your peers is a wonderful opportunity to develop first-hand knowledge of the international business environment. You’ll find the experience invaluable for your personal and professional development, giving you a global perspective.
UniSA has links with universities worldwide. You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests. Take a look at the global opportunities available.
Once you are a current student, you will be able to explore various study tours and exchanges and take advantage of Student Mobility Grants to make going on an overseas exchange or study tour achievable.
The UniSA Business School is recognised and respected for a comprehensive research program inspired by the contemporary challenges facing Australia and its region. Our focus is always on finding practical solutions and creating new knowledge.
We are strongly committed to research with an industry focus. In the 2015 Excellence in Research for Australia (ERA) rankings, 97 per cent of our research was assessed as at or above world-class. We have particular strengths in marketing and management, and we are one of only three business schools globally with an academic focus on SME business growth. Read more about our strengths in research.
|Course name||Area and cat no.||Units||Reference|
|PROGRAM CORE COURSES|
|People, Leadership and Performance||BUSS 5114||4.5||Rule(s): 2|
|Business Analytics and the Data-driven Organisation||INFS 5117||4.5||Rule(s): 2|
|Business Ethics||BUSS 5384||4.5||Rule(s): 2|
|Strategic Concepts||BUSS 5074||4.5||Rule(s): 1|
|Buyer Behaviour Insights||MARK 5032||4.5|
|Marketing Strategy and Planning||MARK 5033||4.5|
|Advanced Marketing Analytics||MARK 5064||4.5|
|Marketing Management||MARK 5025||4.5||Rule(s): 2|
|Specialisation Elective||4.5||Note(s): 1|
|Specialisation Elective||4.5||Note(s): 1|
|BUSINESS SCHOOL ELECTIVES|
As a student at the University of South Australia you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.
Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops, laboratories, and areas that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.
Adelaide has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation or private rentals. See our long-term accommodation pages for plenty of options. If you need somewhere to live, our new student accommodation by urbanest is on Bank Street in Adelaide’s lively cultural precinct, a perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
The Business School Hub is a convenient, central support service for Business School students, from first year through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties. It also helps with referrals to support services across the University. The Business School Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.
International Student Services will make your life at university easier. We want you to be successful, and if you need help we will be there to assist. Support services include:
We also offer study support from our Learning Advisers. You can work with them face-to-face or online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language.
When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and any other questions you might have.
This degree is offered online. With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:
Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.
Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.
How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses). They provide a pathway into the Master of Management.
Both can be studied face-to- face, externally (online) or a combination of both.
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses). They provide a pathway into, and credit towards, this Master of Management.