Bachelor of Digital Business (Pathway to Master of Management (Marketing))
Degree Level Undergraduate
Year 2025
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You're considered an International student if you are:
Degree Level Undergraduate
Year 2025
Program Code
DBDB
Prerequisites
None
Assumed Knowledge
None
Fees
AUD$ 42,000 per annum (per 1.0 EFTSL) for students enrolled in 2025
International Admission by Country
See full entry requirements
CRICOS Code
109017H
12022 QS Subject Rankings. 2UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 3AFR BOSS Magazine, April 2018 – League of Scholars. 42018 Excellence in Research for Australia (ERA).
*Subject to meeting eligibility criteria, including a UniSA GPA of 5.5 or above throughout the first two years of the program, and satisfying the formal application process. ^An internship is non-mandatory work-based training and these hours may count towards the temporary visa work condition. It is the responsibility of the visa holder to ensure they are complying with those conditions.
This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.
Over the next four years, it’s estimated that Australia will need an additional 6.5 million digital workers to keep up with our growing reliance on digital technologies.1
The Bachelor of Digital Business combines business fundamentals and digital technology to help you understand technology's crucial role in any business, and take advantage of this skills gap.
You'll learn directly from some of Accenture’s top digital and business minds in a degree co-designed and co-taught by industry. And all final year students will be invited to interview for the graduate experience at Accenture, an opportunity to take your place in one of the world’s largest independent professional services companies.
Learn to adapt to the rapid pace of digital transformation and build broad and enduring skills that will future-proof your career. You’ll be able to apply your new skills from day one, as the degree is delivered using practical, work-integrated learning experiences.
Real business experiences, including internship opportunities, will help you to achieve your career goals faster and give you the skills employers are searching for.
The Bachelor of Digital Business is the first degree offered by The Innovation Academy, an initiative combining the best of Accenture’s global practice and expertise with UniSA’s proven leadership in transformative, industry-informed business education and research. The Bachelor of Digital Business can also be studied 100% online through UniSA Online*.
This degree will cover core courses in business with fundamental concepts such as economics, marketing and management. You will then go on to develop specialist skills in areas such as marketing strategy, leadership and planning.
Want to look at other options available to you? UniSA offers a wide range of other Fast-track to Masters programs.
*The online degree is not available to onshore student visa holders.
1Natasha Body, Australia needs 6.5m digital workers in the next four years, Australian Financial Review, 18 February 2021.
You'll learn a new hybrid skillset of advanced digital and business principles for a broad and future-proof career.
Learn how to use marketing automation to convert customers, when to use artificial intelligence to streamline processes, why cloud systems can make collaboration easier, and understand how technology can make the difference between business growth and decline.
You'll also have access to industry case studies and projects to help you:
The Bachelor of Digital Business takes you further than the basics, combining the best of Accenture's global practice and expertise with UniSA's proven leadership in business education and research. You'll build a suite of creative problem-solving tools that will put you at the forefront of change and the job market.
In your postgraduate degree, you will advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as marketing strategy, planning and leadership and performance. Learn how to effectively manage organisations and achieve key business objectives.
This Fast-track to Masters program enables you to commence a 3-year Bachelor of Business and secure a place in a 1-year Master of Management (Marketing) degree (typically 1.5 years) in just four years of study.
You will fast track your progression into the master’s qualification by substituting four selected courses or electives in your bachelor's degree to complete master’s-level courses.
This program gives you a solid grounding in core digital business concepts and the flexibility to create your own study plan, as well as advanced management and marketing skills to become a successful leader and decision-maker in your field.
The Bachelor of Digital Business will give you skills that you can apply on the job from day one in any business, in any industry. You'll be able to respond to the ever-changing digital landscape with skills and experience that will set you apart from your peers.
Accenture leaders teach the Bachelor of Digital Business degree alongside UniSA’s expert academics to give you the best of both worlds. You’ll have access to the latest digital business developments, paid internship opportunities, industry networks and hold a degree from one of Australia’s top universities.
UniSA Digital Business students will also have exclusive access to the Accenture Room, a dedicated online space where students can connect with leading Accenture experts, and get the opportunity to interview for Accenture’s graduate experience.
You’ll learn through innovative work-integrated learning opportunities designed to simulate practical industry projects and apply practical skills through industry assessments.
With more than half of employers believing that multiple emerging technologies will become standard in their business1, digital business graduates will be well prepared for the future.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
12022 AWS Global Digital Skills Study | The economic benefits of a tech savvy workforce.
Digital workers are in high demand as the COVID-19 pandemic has accelerated technology uptake - 33% of employers reported that they had brought in automation or new technology due to COVID-19 and this trend is set to continue.1
There is strong demand for graduates with high-level business and digital skills across a wide range of job roles and industry sectors. The Bachelor of Digital Business will give you skills that you can apply on the job from day one in any industry. You'll have a transferable skill set across a range of roles and sectors.
Wherever you want to work, there’ll be a place for you.
Careers to consider may include:
1National Skills Commission, The State of Australia’s Skills 2021
How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.
As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.
Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.
Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.