Bachelor of Digital Business (Pathway to Master of Management (Marketing))
Degree Level Undergraduate
Year 2025
You're viewing degree information for Australian students
You're considered an Australian student if you are any of the following:
- Australian or New Zealand Citizen
- Australian Permanent Resident (including Permanent Humanitarian Visa holders)
Prerequisites
None
Assumed Knowledge
None
Entry Scores
2025 Guaranteed Entry
Year 12 (Grades-based): B,B,B
TAFE/RTO: CIV
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2024 Cut-Offs
TAFE/RTO: Cert IV
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Entry requirements
Admission criteria
The admission criteria have been grouped to assist you to easily find the information most relevant to your circumstances. However, you may fit into more than one and the university will consider applicants against each of the relevant criteria.
Certain conditions apply. For more information refer to Appendix 4 of the University's Selection and Entry policy.
To be eligible for selection, applicants are required to:
Qualify for the South Australian Certificate of Education (SACE), and
obtain a competitive ATAR, and
meet any prerequisite requirements with a minimum grade of CApplicants are required to meet one of the following criteria with a competitive result:
Higher education study
- Complete or partly complete a recognised higher education program at a recognised higher education institution, or
- Complete at least four Open Universities Australia (OUA) courses at undergraduate level or above
OR
Vocational Education and Training (VET)
- Complete an award from a registered training organisation at Certificate IV or above.
OR
Work and life experience (for domestic students only)
- Qualify for Special Entry, or
- Completed a 12-month UniSA Foundation Studies program or equivalent, or
- Hold completed secondary qualifications equivalent to SACE obtained more than 2 years in the past
Essential requirements for admission
Prerequisites
NoneAssumed Knowledge
None
Degree overview
- Complete a business undergraduate and postgraduate management degree in just four years through our Fast-track to Masters program.
- Graduate with a highly diverse skill-set and broader career opportunities.
- Combine the diversity of core business courses with cutting edge digital knowledge and graduate with a hybrid skillset that's highly valuable to employers.
- Learn from UniSA and Accenture experts about embracing and implementing the latest digital technologies.
- Understand how current and emerging technologies like blockchain, artificial intelligence and machine learning are revolutionising the way we do business.
- Learn to implement in-demand problem-solving approaches and tools such as design thinking, Agile, and business communication
- Adopt a digital-first mindset to transform products, services and business operations.
- Fast-track your career goals with industry-endorsed qualifications and an influential professional network of digital business leaders and entrepreneurs.
- Gain real-world experience as part of your studies through internship opportunities, and interview for Accenture's world-class graduate experience.
- Both on campus and mixed mode study options are available, providing you with flexibility throughout your studies.
- Develop advanced skills in leadership, strategy and decision making.
- Study a degree globally recognised as relevant, impactful and visionary as one of AACSB's 2023 Innovations That Inspire.
- Join a university ranked no.1 in SA for both graduate careers and student satisfaction in business and management1.
- UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence2.
- UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
- Our marketing programs are accredited by the Australian Marketing Institute (AMI), this accreditation ensures graduates are provided with an appropriate set of knowledge and skills required by employers in the marketing industry.
- Learn from experts who advise brands like Colgate-Palmolive, Mondelez International and Nestlé.
- Join a university recognised as a global leader in Brand Management research3.
- Develop your knowledge for a successful career in business by studying a curriculum informed by above world-class research in business and management4.
1ComparED (QILT) Graduate Outcomes Survey 2021-23 – Full-time Employment Indicator (Domestic Undergraduate). SA public universities. 2UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 3AFR BOSS Magazine, April 2018 – League of Scholars. 42018 Excellence in Research for Australia (ERA).
Snapshot
This Fast-track to Masters program allows you to fast-track your career by completing an undergraduate and postgraduate degree in just four years. You will be able to diversify your skill set, increase your earning potential with a more advanced qualification, and expand your career opportunities across a range of fields.
Over the next four years, it’s estimated that Australia will need an additional 6.5 million digital workers to keep up with our growing reliance on digital technologies.1
The Bachelor of Digital Business combines business fundamentals and digital technology to help you understand technology's crucial role in any business, and take advantage of this skills gap.
You'll learn directly from some of Accenture’s top digital and business minds in a degree co-designed and co-taught by industry. And all final year students will be invited to interview for the graduate experience at Accenture, an opportunity to take your place in one of the world’s largest independent professional services companies.
Learn to adapt to the rapid pace of digital transformation and build broad and enduring skills that will future-proof your career. You’ll be able to apply your new skills from day one, as the degree is delivered using practical, work-integrated learning experiences.
Real business experiences, including internship opportunities, will help you to achieve your career goals faster and give you the skills employers are searching for.
The Bachelor of Digital Business is the first degree offered by The Innovation Academy, an initiative combining the best of Accenture’s global practice and expertise with UniSA’s proven leadership in transformative, industry-informed business education and research. The Bachelor of Digital Business can also be studied 100% online through UniSA Online*.
This degree will cover core courses in business with fundamental concepts such as economics, marketing and management. You will then go on to develop specialist skills in areas such as marketing strategy, leadership and planning.
Want to look at other options available to you? UniSA offers a wide range of other Fast-track to Masters programs.
*The online degree is not available to onshore student visa holders.
1Natasha Body, Australia needs 6.5m digital workers in the next four years, Australian Financial Review, 18 February 2021.
What you'll learn
You'll learn a new hybrid skillset of advanced digital and business principles for a broad and future-proof career.
Learn how to use marketing automation to convert customers, when to use artificial intelligence to streamline processes, why cloud systems can make collaboration easier, and understand how technology can make the difference between business growth and decline.
You'll also have access to industry case studies and projects to help you:
- discover how business and technology have evolved to become inseparable
- understand how emerging technologies will shape organisations in the future
- learn to apply advanced leadership, stakeholder management, and change management methodologies
- explore how to scope and implement digital projects.
The Bachelor of Digital Business takes you further than the basics, combining the best of Accenture's global practice and expertise with UniSA's proven leadership in business education and research. You'll build a suite of creative problem-solving tools that will put you at the forefront of change and the job market.
In your postgraduate degree, you will advance your knowledge and skills in contemporary management practice. Develop your expertise in core areas such as marketing strategy, planning and leadership and performance. Learn how to effectively manage organisations and achieve key business objectives.
You can gain an extra qualification and broaden your career prospects by completing a Diploma in Languages.
Study hours
For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.
Assessment
Your studies at UniSA will incorporate both practical, professional and research-based learning, so assessment types will vary. You can expect them to include:
- reports, project documentation, case studies and presentations
- essays and assignments
- examinations
- industry-relevant, research-based projects
- practicals and team-based projects
- contributions to the workplace and classroom
Global opportunities
Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.
You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.
Take a look at the global opportunities available.
Why Bachelor of Digital Business (Pathway to Master of Management (Marketing))
This Fast-track to Masters program enables you to commence a 3-year Bachelor of Business and secure a place in a 1-year Master of Management (Marketing) degree (typically 1.5 years) in just four years of study.
You will fast track your progression into the master’s qualification by substituting four selected courses or electives in your bachelor's degree to complete master’s-level courses.
This program gives you a solid grounding in core digital business concepts and the flexibility to create your own study plan, as well as advanced management and marketing skills to become a successful leader and decision-maker in your field.
The Bachelor of Digital Business will give you skills that you can apply on the job from day one in any business, in any industry. You'll be able to respond to the ever-changing digital landscape with skills and experience that will set you apart from your peers.
Accenture leaders teach the Bachelor of Digital Business degree alongside UniSA’s expert academics to give you the best of both worlds. You’ll have access to the latest digital business developments, paid internship opportunities, industry networks and hold a degree from one of Australia’s top universities.
UniSA Digital Business students will also have exclusive access to the Accenture Room, a dedicated online space where students can connect with leading Accenture experts, and get the opportunity to interview for Accenture’s graduate experience.
You’ll learn through innovative work-integrated learning opportunities designed to simulate practical industry projects and apply practical skills through industry assessments.
With more than half of employers believing that multiple emerging technologies will become standard in their business1, digital business graduates will be well prepared for the future.
UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.
12022 AWS Global Digital Skills Study | The economic benefits of a tech savvy workforce.
Real-world connections
In addition to learning from teachers with professional experience as part of your studies, we also offer opportunities for you to connect with industry outside the classroom.
- Complete an industry project
- Undertake a Business Internship and apply the skills and knowledge gained from your studies in a real workplace setting
- Apply for competitive internship opportunities with Accenture and learn by working on practical projects
- Become a global citizen with our overseas exchange program – we have more than 60 partner universities worldwide, and study options that range from two weeks to one year
- Build your networks and career by participating in our Business Career Mentor Program, which pairs you with an experienced business professional
- Meet one-to-one with a senior business executive and industry leader through our Executive in Residence program. This initiative enables you to seek expert guidance for your career development and support to advance your career
We host regular University-wide careers events and workshops, expos, and alumni events in Australia and overseas.
Online study
Part, or all, of this degree can be studied online. With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:
- study online, including accessing videos and course resources
- participate in an interactive online learning environment
- submit your assignments and get feedback online
- use discussion forums for team work and communication
Please note that for some degrees, some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.
Your career
Digital workers are in high demand as the COVID-19 pandemic has accelerated technology uptake - 33% of employers reported that they had brought in automation or new technology due to COVID-19 and this trend is set to continue.1
There is strong demand for graduates with high-level business and digital skills across a wide range of job roles and industry sectors. The Bachelor of Digital Business will give you skills that you can apply on the job from day one in any industry. You'll have a transferable skill set across a range of roles and sectors.
Wherever you want to work, there’ll be a place for you.
Careers to consider may include:
- Digital business solution and transformation consultant: Monitor changes to digital technologies and identify implementation opportunities to transform organisational activities, processes, competencies, and models; assess the accelerating impact of technology on business and strategy; develop strategies for digital solution implementation; imagine and plan for present and future technological shifts.
- Business analyst: Use data analytics to assess processes, determine requirements, and deliver data-driven recommendations; engage with stakeholders to determine how changes to products, services, processes, software, and hardware can improve efficiencies; support business decisions and develop strategies to effectively achieve organisational objectives.
- Business development roles: Develop strong long-term relationships with internal and external stakeholders to build strategic partnerships; work on negotiations, increase sales growth and make recommendations for business expansion; assess and implement new market opportunities, competitor developments, and current revenue sources.
- Digital transformation lead: Understand the global vision of the organisation, how the various stakeholders interact, and the current level of digitisation; audit digital efficiency, define objectives, and enact a digital transformation plan; manage the budget, coordinate teams, manage organisational change and influence management.
- Entrepreneur: Use skills and initiative to recognise or anticipate a need that isn’t being met and bring new ideas to the market; develop an idea or business, create a business plan, attract investment and financing, and provide leadership and management for a new business; forecast future business changes and identify further opportunities.
- Management consultant: Problem-solve for a broad range of complex clients and organisations; improve the financial and operational health of organisations by providing strategic advice; develop business proposals and visualise data to explain complex ideas in easy-to-understand formats for a variety of stakeholders.
- Business systems analyst: Study the business and information technology needs of an organisation to analyse problems and develop solutions; identify areas of opportunity or improvement, and consult on strategy development; deliver projects and initiatives involving business processes, business change, and technology solutions; oversee implementation of systems while consulting with management, stakeholders, or clients to ensure all requirements are met.
- Business change consultant: Design, execute, measure and control business processes; introduce innovation to process management to achieve enhanced effectiveness and efficiency; recommend adjustments to workflow, schedules, and other processes; manage stakeholders and effectively manage meaningful change in organisations.
- Marketing and communications officer: implementing communication and marketing strategies; delivering public relations messages to raise organisational profile; maintaining websites and social media; proactive and reactive media duties.
- Brand manager: responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand.
- Marketing manager: overseeing and leading a marketing team and all functions; setting strategy; managing marketing plans, budgets and resources; assigning tasks and setting targets.
- Media planner/Campaign manager: combining creative thinking with factual analysis to target marketing campaigns at audiences; identifying the best mediums for building brand awareness and sales.
- Social media manager: directing the social media presence of a brand, product, individual or organisation; overseeing social media marketing and advertising; developing strategies to increase effectiveness; measuring performance; managing and creating content.
- Visual communications manager: leading a creative team to realise the artistic vision of marketing strategies; overseeing graphic design elements for print, web and other media.
1National Skills Commission, The State of Australia’s Skills 2021
Applying to study with us:
- go to the top of this page and make note of the SATAC code, then click Apply
- you will be redirected through to the SATAC website to continue your application
Alternative Pathways
- complete the UniSA College Undergraduate Certificate in University Studies (Business)
- complete the UniSA College Diploma in Business
Deferment
This degree is available for deferment. This option is made available by responding to your offer during the application process via the SATAC website. Applicants who receive an offer into a midyear degree are eligible to defer for six months.
Scholarships
Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.
UniSA Excellence Scholarships
$5,000 scholarship for South Australian students with an ATAR of 99 who enrol to study a UniSA undergraduate degree.
UniSA Outstanding Achievement Scholarship
Up to $10,000 per annum (full time) for South Australian students who obtain an ATAR of 99.95 or IB equivalent and enrol to study at UniSA.
Your study experience and support
Our campuses are home to fantastic facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. But you’ll also discover that your journey at UniSA is about social experiences, healthy living and getting involved. You’ll find student sports and fitness facilities, community clinics, tech zones and chill-out spaces. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and loads more.
Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.
Student services
The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.
You can also access a range of other student services including:
- academic counselling
- personal counselling
- social support services, including family support and nearby childcare
- common rooms
- prayer rooms
- security officers
- Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
- UniSA’s Student Association, USASA, also provides a range of other services.
We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies.
When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.
24/7 digital environment
Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.
Ask UniSA
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How do I apply?
The way you apply for UniSA will depend on the undergraduate or postgraduate coursework degree you're interested in studying.
The majority of applications are made via the South Australian Tertiary Admissions Centre (SATAC). Check out more information on the SATAC website and follow the appropriate process for your degree of interest.
There are a small number of degrees that you need to apply for through direct application processes. The process you need to follow will be listed on the 'How to Apply' section of the degree homepage, but you'll also be taken to where you need to go if you hit the 'apply' button.
If you are interested in studying one of our 100% online degrees you'll need to apply directly to UniSA Online.
You can find more information about the application processes for UniSA on our How to Apply webpage.
If you're more interested in applying for a postgraduate degree by research, check out and follow the information in our step by step guide to applying. -
Is there a closing date for applications?
Applications for all degrees will close ahead of study commencing, but the timelines may vary for undergraduate and postgraduate degrees.
Undergraduate
The deadline to apply to study a degree at UniSA for semester one (commencing late February) and be guaranteed equal consideration is generally in very late November or early December. While you may be able to apply after this date, you are not guaranteed to be considered equally with other applicants and your application may not be assessed in time for the main round of offers. More competitive degrees may not make any offers after the main offer round. Find more information on the Key Dates section of the SATAC website, but you can also call the Future Student Enquiries team for more information on 08 8302 376.
Postgraduate
Many postgraduate by coursework degrees do not have set closing dates. The exceptions are highly competitive degrees, so it is best to check – either on the degree homepage on the SATAC website or by checking with our Future Student Enquiries team.
As most postgraduate applications are assessed as they are submitted and offers are continuous, there are no set closing dates for applications. Degrees can be filled and closed with little notice so it is best to apply as soon as possible to avoid missing out on a place. For more information, please contact our Future Student Enquires team on (08) 8302 2376 or submit an enquiry.
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What credit can I receive for previous studies?
You may be eligible for credit or advanced standing for your chosen UniSA degree based on your previous studies, if they are in a related area and completed within a certain timeframe. Receiving credit or RPL will reduce the number of courses you undertake within the degree, and may also reduce the overall duration of your degree. You can read more about our pre-existing credit agreements through our online Credit Assessor. If you have related industry experience, you may also be eligible to receive recognised prior learning (RPL) for this experience. Credit and RPL is assessed by the Program Director once you've received an offer, and you apply through UniSA's current student experts, Campus Central.
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Can I speak to someone regarding my study options?
Future Student Enquiries welcomes the opportunity to meet with you to discuss your study options at UniSA. We can discuss degree information, entry requirements and pathways, applications, general career outcomes and student life, so you have the information to make the best study decision for your future. Head to our Book an Appointment webpage to find a date and time to speak with us, and take your next steps on journey to university study.
