Start date
February
July

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBBT

Prerequisites
None

Assumed Knowledge
None

Fees
AUD$ 34,300 per annum (per 1.0 EFTSL) for students enrolled in 2023
AUD$ 36,100 per annum (per 1.0 EFTSL) for students enrolled in 2024

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
081139K

Degree overview

  • UniSA Business is in the top one per cent worldwide1 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
  • Ranked top 5 in Australia and top 50 in the world for Hospitality and Tourism2.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
  • Take advantage of the vast tourism, hospitality and event industry career opportunities with global travel and major events returning to our shores.
  • Learn effective problem-solving skills, strategic thinking and communication.
  • Focus on areas such as festivals and events, tourism and event product design, destination management and policy planning, and international conventions.
  • Add a 1-year master’s degree to your studies with our Fast-track to Masters package, and complete an undergraduate and postgraduate degree in just four years.
  • Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
  • Attend, critique and help run events as part of your studies.
  • Develop career-ready skills employers are looking for once you graduate with enterprise skills embedded in all business courses within this program.
  • Awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.
  • Ranked No.1 in South Australia, ranked top 10 in Australia and top 100 in the world for Hospitality and Leisure Management3.
  • Study a curriculum informed by above world-class research in Tourism4.
  • Ranked No. 1 in South Australia and top 10 in Australia for Business and Management5.
  • Benefit from flexible study options to suit your needs.

1UniSA Business is one of just 12 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2022. 2Ranked #48, Shanghai’s Global Ranking of Academic Subjects 2022. 32022 QS Subject Rankings. 42018 Excellence in Research for Australia (ERA). 52022 QS Subject Rankings.

Snapshot

Case_Study_32 copy - PMP Copy.jpgEnjoy an exciting  career in the thriving travel, tourism, hospitality and event management industries. 

Our respected business degrees provide a solid grounding in the essentials of global business and with a specialisation in tourism, event and hospitality management you’ll gain the skills and knowledge that employers highly value. 
During your studies you will have opportunities to gain real-world experience, with industry-based projects, internships, study tours and experiential electives to take advantage of while you study.
You will graduate with solid theoretical grounding, industry knowledge and the management skills to enhance your career prospects across the diverse tourism, event and hospitality business sectors. 

What you'll learn

Business_Hub_images-38 copy.jpgThe degree starts with core courses in business. These will give you a solid grasp of business fundamentals such as economics, accounting and business intelligence. You will then go on to study specialised areas such as:

  • Experiential product design for tourism, events and hospitality
  • Service management in tourism, events and hospitality
  • Destination management
  • New technologies in tourism, events and hospitality

You can also gain valuable insight and career skills while you study, with internships in industry and exciting career-focused electives. Electives to choose from include The Hospitality Experience; Creative Tourism: Food, Wine and Festivals; and Tourism and Indigenous Peoples; or you can take part in a Business International Study Tour.

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Understanding Travel and Tourism TOUR 1001 4.5
Foundations of Event Management TOUR 2009 4.5
Career Development in Business BUSS 1060 4.5 Note(s): 3
Accounting for Business ACCT 1008 4.5 Note(s): 2,3
OR
Quantitative Methods for Business MATH 1053 4.5 Note(s): 2,3
Second Semester (Study Period 4, 5 or 6)
Marketing Principles: Trading and Exchange MARK 1010 4.5 Note(s): 2,3
Elective 4.5 Note(s): 1,2,3
Business and Society BUSS 1057 4.5 Note(s): 2,3
OR
International Study Tour 4.5 Note(s): 4
OR
Elective 4.5 Note(s): 1
Principles of Economics ECON 1008 4.5 Note(s): 2,3
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Management and Organisation BUSS 2068 4.5 Note(s): 2,3
Service Management in Tourism, Events and Hospitality TOUR 2011 4.5
Business Intelligence INFS 2036 4.5 Note(s): 2,3
Entrepreneurship for Social and Market Impact BUSS 2085 4.5
Second Semester (Study Period 4, 5 or 6)
Experiential Product Design for Tourism, Events and Hospitality TOUR 2006 4.5
Strategies for Events and Conventions TOUR 2012 4.5
Business Law LAWS 1018 4.5 Note(s): 2,3
Elective 4.5 Note(s): 1,3
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Destination Management TOUR 3009 4.5
Digital Technologies in Tourism, Events and Hospitality TOUR 3010 4.5
Elective 4.5 Note(s): 1,3 Rule(s): 1
International Business Environments BUSS 3103 4.5
OR
International Elective 4.5 Note(s): 5
Second Semester (Study Period 4, 5 or 6)
Policy and Planning for Sustainable Tourism TOUR 3006 4.5
Strategic Management BUSS 3023 4.5
Elective 4.5 Note(s): 1,3 Rule(s): 1
Elective 4.5 Note(s): 1 Rule(s): 1

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

Business_Hub_images-35 copy.jpgYour studies at UniSA will incorporate both practical, professional and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentations, case studies and presentations
  • essays and assignments
  • examinations
  • industry relevant, research-based projects
  • practicals and team-based projects
  • contributions to the workplace and classroom

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Bachelor of Business (Tourism and Event Management)

Fuller_UniSA_Print-8.jpgThis highly regarded degree has been awarded the South Australian Tourism Award for Education and Training, and admitted to the SA Tourism Hall of Fame.

You will learn effective problem-solving, critical and strategic thinking, and communication skills while you study areas such as:

  • festivals and events
  • hospitality
  • tourism and event marketing
  • food and wine tourism
  • destination management and tourism policy
  • conferences and conventions

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

Fast-track to Masters

Want to gain a postgraduate degree with just one extra year of study? You can package the Bachelor of Business with a Master of Management and graduate with two qualifications in four years with our Fast-track to Masters package. You’ll study a three-year bachelor's degree and a one-year master’s degree (which typically takes two years) by swapping selected undergraduate courses or electives for postgraduate courses, and set yourself up for career success, fast. 

More ways to study

Our flexible delivery and extracurricular opportunities are designed to suit your lifestyle, preferred learning style, and career interests. You can benefit from online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and accelerated learning pathways. Plus, you can make the most of professional development courses endorsed by industry, build leadership skills by participating in the UniSA+ Award, or seek support at our on-campus Business Student Hub

Real-world connections

In addition to learning from teachers with professional experience as part of your studies, we also offer opportunities for you to connect with industry outside the classroom. There are a range of engagement opportunities available to you, including:  

  • Build your networks and career options by participating in the Business Career Mentor Program, which pairs you with an experienced business professional  
  • Undertake a Business Internship or complete an industry project, and apply the skills and knowledge gained from your studies in a real workplace setting 
  • Become a global citizen through our international exchange programs– we have more than 80 partner institutions worldwide, and study options that range from two weeks to one year 
  • Meet one-to-one with a senior business executive through our Executive in Residence program. You’ll receive expert guidance and gain workplace insights that will support your career development. 

We host regular University-wide careers events and workshopsexpos, and alumni events in Australia and overseas. 

This could be you

You'll graduate from a UniSA business degree ready for a career in almost any industry. See where a tourism and event management degree could take you.

UniSA Video

Career outcomes

Your career

Our quality teaching and experiences beyond the classroom will ensure you graduate career ready.

Careers to consider:

  • Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards
  • Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
  • Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
  • Destination marketing manager: leading the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events; managing paid and organic digital marketing channels; collaborating with designers to produce creative materials; effectively managing all CRM campaigns to promote packages to new and existing tourism partners
  • Economic development officer: researching and monitoring the economic environment to identify and pursue investment attraction opportunities; forming strategic alliances and partnerships in order to strengthen the economy
  • Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
  • Event sponsorship manager: coordinating sponsorship solicitation and fundraising efforts; meeting stakeholder needs; managing renewals and negotiations; overseeing communication with sponsors, aligning business and market needs; overseeing sponsorship strategies
  • Business events and exhibitions coordinator: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists
  • Festival organiser: logistical planning, organisation and execution of events; using creative ideas to promote festivals; ensuring budgetary considerations are fulfilled
  • Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
  • Marketing manager: managing the promotion and positioning of a brand or product; raising brand awareness; creating marketing campaigns to increase sales; effectively communicating with internal and external stakeholders
  • Professional conference coordinator: liaising with contractors and suppliers; organising equipment and programmes; assisting on-site throughout the event; using strong organisational and managerial skills to ensure smooth execution conferences
  • Strategic partnerships manager: strengthening existing relationships; developing new partnerships; using strategic thinking to identify collaboration opportunities that benefit both parties
  • Tourism and hospitality business owner: overall management of strategy and operations relating to event planning, sales and marketing, lodging, and customer service; planning annual budgets and monitoring return on investment
  • Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals
  • Tourism experience planner: representing a particular community or destination develop enriching, meaningful experiences for visitors
  • Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies

Please note the industry facts below are based on 2019 data and reflect pre-COVID-19 employment projections. 

Industry facts

job-listings

Employment for amusement, fitness and sport centre managers in Australia is projected to increase by 10.2 per cent by May 20241.

1 Australian Government Department of Employment, Occupational Employment Projections 2019

data-presentation

By 2024, employment in Australia for conference and event organisers is projected to increase by 16.4 per cent1.

1 Australian Government Department of Employment, Occupational Employment Projections 2019

line-graph-growth

Accommodation and hospitality manager employment in Australia is projected to increase by 8,900 jobs (7.7 per cent) by May 20241.

1 Australian Government Department of Employment, Occupational Employment Projections 2019

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian
There are other pathways you can follow to study this degree, including:

International
There are other pathways you can follow to study this degree, including: 

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other international student services including

    • careers advice
    • help with student visas and health cover
    • personal counselling
    • academic counselling
    • fees and finance help
    • common rooms
    • prayer rooms
    • security officers
    • accommodation services
    • UniSA's Student Association, USASA, also provides a range of other services. For example, you can also join the Tourism and Event Management Club – an independent body that provides educational and vocational support, as well as a variety of social and network events.

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies, and can also offer help with the English language.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note, all student visa holders are required to meet their visa condition to study no more than one-third of their program in an online mode and maintain enrolment in at least one internal (face-to-face) course per compulsory study period, unless it is their final course and not available internally. If you are currently residing in Adelaide, on-campus attendance (such as seminars, workshops or examinations) and/or placements would apply, as outlined on individual course pages. If you are currently overseas, online study may be available following your individual study plan.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

I am the Program Director of Sport and Recreation Management and Tourism and Event Management degrees at UniSA Business. I also am a Senior Lecturer in Event and Tourism Management and a Research Ethics Advisor. I am currently serving on the Editorial Board of 'Event Management', the ‘International Journal of Event and Festival Management’ and ‘Frontiers in Sports and Active Living’. My PhD specialises in the fields of Tourism and Event Management. I am passionate about event management, visitor experiences and event impacts and have conducted research projects on local and international festivals and sports events. My research has informed both government and industry to better understand the wider impact to the community and guide policy making. With my industry informed experience, I believe graduates will be well equipped with the skills necessary for future success. This program offers both in-depth knowledge and practical, hands-on opportunities which graduates will need in order to succeed in the sport, tourism and events industries.

Dr Sunny Son

Program Director

Enquire
Portrait image for Dr Sunny Son
Portrait image for Dr Sunny Son

Dr Sunny Son

Program Director

Enquire

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What others are saying

I made the most of my experiential learning opportunities at UniSA by completing a study tour in Taiwan and South Korea. I learnt the processes behind the planning of major international events and the global context tourism can take. The program gave me the unique chance to build international contacts.

Hannah Kemp

Bachelor of Business (Tourism and Event Management)
International Recruitment & Mobility Support Officer, University of South Australia

Tourism and Event Management student, Hannah Kemp

Hannah Kemp

Bachelor of Business (Tourism and Event Management)
International Recruitment & Mobility Support Officer, University of South Australia

My passion for travel and culture lead me to study tourism, and with excellent staff and facilities UniSA was the obvious choice. The diversity of UniSA's events and tourism degree gave me not only the opportunity to explore tourism and events courses and core business courses, expanding my knowledge and skills in areas such as communications, negotiation and management, but also allowed me to participate in a Study tour to South Korea and Taiwan, to study and experience the tourism industry in a different country and gain an international perspective.

Julia Brunke

Bachelor of Business (Tourism and Event Management)
Academic Research Assistant, University of South Australia

Julia Brunke.jpg

Julia Brunke

Bachelor of Business (Tourism and Event Management)
Academic Research Assistant, University of South Australia

"Whilst studying my degree at UniSA, there were many opportunities for networking within industry. This led me to volunteer at YMCA, and now my current employment as Youth Empowerment and Community Strengthening Officer."

Elysse Dimitriadis

Bachelor of Business (Tourism and Event Management)
Youth Empowerment and Community Strengthening Officer, YMCA

Elysse.jpg

Elysse Dimitriadis

Bachelor of Business (Tourism and Event Management)
Youth Empowerment and Community Strengthening Officer, YMCA

"Studying at UniSA gave me additional opportunities that helped progress my career and get me industry ready. I developed a knowledge base and network by undertaking an array of extracurriculars, including the Business Career Mentor Program."

Catherine Hughes

Bachelor of Business (Tourism and Event Management) & Bachelor of Business (Marketing)
Industry Support Officer | Australian Tourism Data Warehouse

Alumni_ graduates-26.jpg

Catherine Hughes

Bachelor of Business (Tourism and Event Management) & Bachelor of Business (Marketing)
Industry Support Officer | Australian Tourism Data Warehouse

"One of the most important aspects of my degree was UniSA facilitating my placement, which I did with Tourism Barossa. This gave me the opportunity to learn how to work with a real business, relate to different stakeholders and manage relationships. What was really valuable to me was getting real-world experience while still being supported by the university."

Georgia Nicholls

Bachelor of Business (Tourism and Event Management)
Communications Coordinator, Tourism Industry Council South Australia

_DSC2359.jpg

Georgia Nicholls

Bachelor of Business (Tourism and Event Management)
Communications Coordinator, Tourism Industry Council South Australia