Start date
February
July

Duration
3 year(s) full-time

Mode
On-campus/Online

Program Code
DBBE

Prerequisites
None

Assumed Knowledge
None

Fees
AUD$ 36,100 per annum (per 1.0 EFTSL) for students enrolled in 2024

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

International Admission by Country
See full entry requirements

CRICOS Code
112695K

Degree overview

  • Study at a university recognised globally in Business. UniSA Business is in the top one per cent worldwide and has been awarded an overall five stars for excellence in the QS Stars Ratings 20231.
  • Ranked top 5 in Australia and top 50 in the world for Hospitality and Tourism2.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
  • Build your fundamental business knowledge across accounting, strategic thinking, communication and business intelligence.
  • Develop an understanding of food service management and hospitality operations.
  • Focus on areas such as festivals and events, tourism and event product design, destination management and policy planning, and international conventions.
  • Add a 1-year master’s degree to your studies with our Fast-track to Masters package, and complete an undergraduate and postgraduate degree in just four years.
  • Gain real-world experience as part of your studies through an internship, student exchange or mentorship opportunity.
  • Create a portable career with skills that transfer to any destination and a range of industries.
  • Learn at a university ranked No.1 in South Australia, ranked top 5 in Australia and top 100 in the world for Hospitality and Leisure Management3.
  • Study a curriculum informed by above world-class research in Tourism4.
  • Study at a university ranked Top 20 in Australia for Business and Management5.
  • Benefit from flexible study options to suit your needs.

1UniSA Business is one of just 13 institutions in Australia and approximately 200 globally (from over 25,000 universities) to be EQUIS accredited. EFMD, March 2024. 2023 QS Stars Business School Ratings. 2Ranked #48, Shanghai’s Global Ranking of Academic Subjects 2022. 32023 QS Subject Rankings. 42018 Excellence in Research for Australia (ERA). 52024 QS Subject Rankings.

Snapshot

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Tourism, events and hospitality are interconnected – together they drive economic return for destinations, promote cultural understanding, and enhance community well-being. Your career will be flexible and dynamic, and could take you around the world or deeper into your own backyard.

This degree provides a solid grounding in business fundamentals as well as a range of specialist courses in areas including event leveraging strategy, designing experiences and products, destination management, and hospitality management. You’ll graduate with expert knowledge across the visitor economy landscape, and be ready to jump straight into your career.

During your studies you will also have opportunities to gain real-world experience, with industry-based projects, internships, study tours and experiential electives to take advantage of.

What you'll learn

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You’ll begin your studies with core business courses spanning economics, marketing, management principles and business intelligence. You will then  move into specialisaed areas like event design and planning, destination management, and hospitality, developing an in-depth understanding of these topics while also building your analytical and communication skills.

You can also gain valuable insight and career skills while you study, with internships in industry and exciting career-focused electives. Electives to choose from include The Hospitality Experience; Creative Tourism: Food, Wine and Festivals; and Tourism and Indigenous Peoples; or you can take part in a Business International Study Tour.

You’ll be prepared to push the boundaries, solve problems, and contribute to preserving customs, cultures, and communities.

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Fundamentals of Global Tourism & Hospitality TOUR 1001 4.5
Foundations of Event Management TOUR 2009 4.5
Marketing Principles: Trading and Exchange MARK 1010 4.5 Note(s): 2,3
Accounting for Business ACCT 1008 4.5 Note(s): 2,3
Second Semester (Study Period 4, 5 or 6)
Career Development in Business BUSS 1060 4.5 Note(s): 2,3
Principles of Economics ECON 1008 4.5 Note(s): 2,3
Elective 4.5 Note(s): 1,2,3
Business and Society BUSS 1057 4.5 Note(s): 2,3
OR
International Study Tour 4.5
OR
Elective 4.5
YEAR 2
First Semester (Study Period 1, 2 or 3)
Management and Organisation BUSS 2068 4.5 Note(s): 3
Managing Hospitality Operations TOUR 2017 4.5
Entrepreneurship for Social and Market Impact BUSS 2085 4.5
Experiential Product Design for Tourism, Events and Hospitality TOUR 2006 4.5
Second Semester (Study Period 4, 5 or 6)
Business Intelligence INFS 2036 4.5 Note(s): 2,3
Eventful Cities and Event Leveraging TOUR 2012 4.5
Business Law LAWS 1018 4.5 Note(s): 2,3
Elective 4.5 Note(s): 1,3
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Sustainable Tourism Destination Management TOUR 3009 4.5
Digital Technologies in Tourism, Events and Hospitality TOUR 3010 4.5
Business Practicum BUSS 3080 4.5
OR
Elective Note(s): 1 Rule(s): 1
International Business Environments BUSS 3103 4.5
OR
International Elective 4.5 Note(s): 4
Second Semester (Study Period 4, 5 or 6)
Tourism, Events and Hospitality Industry Research Project TOUR 3015 4.5
Strategic Management BUSS 3023 4.5
Elective 4.5 Note(s): 1,3 Rule(s): 1
Elective 4.5 Note(s): 1,3 Rule(s): 1

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums (independent study). So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

Business_Hub_images-35 copy.jpgYour studies at UniSA will incorporate both practical, professional and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentations, case studies and presentations
  • essays and assignments
  • examinations
  • industry relevant, research-based projects
  • practicals and team-based projects
  • contributions to the workplace and classroom

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Bachelor of Business (Tourism, Event and Hospitality Management)

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You will learn effective problem-solving, critical and strategic thinking, and communication skills while you study areas such as:

  • festivals and events
  • hospitality
  • tourism and event marketing
  • food and wine tourism
  • destination management and tourism policy
  • conferences and conventions

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

Real-world connections

In addition to learning from teachers with professional experience as part of your studies, we also offer opportunities for you to connect with industry outside the classroom. There are a range of engagement opportunities available to you, including:  

  • Build your networks and career options by participating in the Business Career Mentor Program, which pairs you with an experienced business professional  
  • Undertake a Business Internship or complete an industry project, and apply the skills and knowledge gained from your studies in a real workplace setting 
  • Become a global citizen through our international exchange programs– we have more than 80 partner institutions worldwide, and study options that range from two weeks to one year 
  • Meet one-to-one with a senior business executive through our Executive in Residence program. You’ll receive expert guidance and gain workplace insights that will support your career development. 

We host regular University-wide careers events and workshopsexpos, and alumni events in Australia and overseas. 

This could be you

You'll graduate from a UniSA business degree ready for a career in almost any industry. See where a tourism and event management degree could take you.

UniSA Video

Career outcomes

Your career

Career opportunities in tourism, events or hospitality management are exciting and diverse – you could find yourself managing tourism destinations, organising conferences and events, promoting tourism experiences, or overseeing hotel operations.

 If you enjoy problem solving, working with others, thinking on your feet and adapting to new environments, a career in tourism, events or hospitality management might be for you.

 Careers to consider:

  • Event manager: Use strong organisational and project management skills to deliver successful, cost-effective events; manage staff and suppliers; book venues, facilities and equipment; support marketing and promotion; and report on event performance.
  • Tourism and hospitality business owner: Manage and operate a tourism or hospitality business through excellent customer service, overseeing guest experiences, sales and marketing, strategic planning and financial management.
  • Conference coordinator: Ensure the smooth execution of conferences by liaising with contractors and suppliers, organising equipment, meeting stakeholder needs  and overseeing on-site activity throughout the event.
  • Destination marketing manager: Lead the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events, including managing marketing channels, collaborating with designers to produce creative materials, and managing campaigns to promote packages to new and existing tourism partners.
  • Hotel or restaurant manager: Ensure the smooth and profitable running of business by overseeing daily operations including planning and supervising staff activities, and communicating effectively with employees, customers and suppliers.
  • Business development manager: Improve an organisation’s market position and financial growth by defining strategic goals, building customer relationships and identifying business opportunities.
  • Tourism development officer: Conceptualise and implement strategic plans  that help drive tourism; develop meaningful visitor experiences through engagement with community stakeholders; research and monitor trends and economic factors that affect tourism.
  • Attractions coordinator: Enhance the overall visitor experience by promoting teamwork and providing leadership. Conduct daily safety audits and assist your team to meet quality and quantity standards.;
  • Community development officer: Maximise the use of local facilities through the development of programs,  strong partnerships, and engagement with the community. Develop initiatives for local residents to improve wellbeing and enhance quality of life.
  • Economic development officer: Identify investment attraction opportunities by researching and monitoring the economic environment, = and form strategic alliances and partnerships to strengthen the economy.
  • Event sponsorship manager: Coordinate sponsorship and fundraising efforts and oversee sponsorship strategies. Take care of your stakeholders by overseeing sponsor communication, managing renewals and negotiations and aligning business and market needs.
  • Exhibition coordinator: Project manage and coordinate collection changeovers and exhibitions at arts organisations; manage contractors and budgets; collaborate with designers, and liaise with artists.
  • Festival organiser: Use your creative ideas to promote festivals and manage the planning, budget, logistics, organisation and execution of events.
  • Marketing manager: Manage the promotion and positioning of a brand or product, raise brand awareness, create marketing campaigns to increase sales and manage  communication with internal and external stakeholders.
  • Strategic partnerships manager: Strengthen existing relationships and develop new partnerships. Use your strategic thinking skills to identify collaboration opportunities that benefit both parties.
  • Tourism experience planner: Represent a particular community or destination and develop enriching, meaningful experiences for visitors.
  • Tourism policy planner: Develop and monitor policy and research papers, major industry reports, submissions and responses. Foster positive engagement with industry stakeholders and the general public, and develop government or stakeholder relations strategies.

Industry facts

job-listings

By November 2026, employment in Australia for conference and event organisers is expected to grow strongly, projected to increase by 10.7 per cent or 2,400 jobs1.

1Australian Government Jobs and Skills Australia Employment Projections 2021-2026.

data-presentation

Employment in Accommodation and Food Services is projected to grow by 112,400 (or 13.2%) over the five years to November 20261.

1Australian Government Jobs and Skills Australia Employment Projections 2021-2026.

line-graph-growth

Employment for amusement, fitness and sport centre managers in Australia is expected to grow very strongly, projected to increase by 17.7 per cent by November 20261.

1Australian Government Jobs and Skills Australia Employment Projections 2021-2026.

How to apply

How to apply for international students will give you helpful information about the application process at the University of South Australia. When you are ready, apply through our International Application System. If you would like to talk to someone near you about studying at the University of South Australia, we have agents all over the world who can assist you. Find an Education Agent in your country.

Alternative Pathways

Australian
There are other pathways you can follow to study this degree, including:

International
There are other pathways you can follow to study this degree, including:

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

As a UniSA student, you will have unique access to work placement opportunities, overseas study tours and exchanges, networking events, internships, guest speakers and more.

Our campuses are equipped with state-of-the-art facilities including modern lecture theatres, libraries, workshops and laboratories, as well as spaces that simulate real work environments. These are all supported by the latest technologies and a 24/7 online learning platform. We have health services on campus, gymnasiums, technology zones and great student lounges. You will also gain access to a range of community clinics, which provide professional and cost effective services in areas of health, business, law and psychology. There are campus sport activities to keep you active, and if you are keen to explore the social side of university life, there are movies, cooking demonstrations, parties and lots more.

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business Student Hub is a dedicated and convenient support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other international student services including

    • careers advice
    • help with student visas and health cover
    • personal counselling
    • academic counselling
    • fees and finance help
    • common rooms
    • prayer rooms
    • security officers
    • accommodation services
    • UniSA's Student Association, USASA, also provides a range of other services. For example, you can also join the Tourism and Event Management Club – an independent body that provides educational and vocational support, as well as a variety of social and network events.

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies, and can also offer help with the English language.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note, all student visa holders are required to meet their visa condition to study no more than one-third of their program in an online mode and maintain enrolment in at least one internal (face-to-face) course per compulsory study period, unless it is their final course and not available internally. If you are currently residing in Adelaide, on-campus attendance (such as seminars, workshops or examinations) and/or placements would apply, as outlined on individual course pages. If you are currently overseas, online study may be available following your individual study plan.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

I am the Program Director of Sport and Recreation Management and Tourism, Event and Hospitality Management degrees at UniSA Business. I also am a Senior Lecturer in Tourism, Event and Hospitality Management and a Research Ethics Advisor. I am currently serving on the Editorial Board of 'Event Management', the ‘International Journal of Event and Festival Management’ and ‘Frontiers in Sports and Active Living’. My PhD specialises in the fields of Tourism and Event Management. I am passionate about event management, visitor experiences and event impacts and have conducted research projects on local and international festivals and sports events. My research has informed both government and industry to better understand the wider impact to the community and guide policy making. With my industry informed experience, I believe graduates will be well equipped with the skills necessary for future success. This program offers both in-depth knowledge and practical, hands-on opportunities which graduates will need in order to succeed in the sport, tourism and events industries.

Dr Sunny Son

Program Director

Enquire
Portrait image for Dr Sunny Son
Portrait image for Dr Sunny Son

Dr Sunny Son

Program Director

Enquire

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What others are saying

I made the most of my experiential learning opportunities at UniSA by completing a study tour in Taiwan and South Korea. I learnt the processes behind the planning of major international events and the global context tourism can take. The program gave me the unique chance to build international contacts.

Hannah Kemp

Bachelor of Business (Tourism and Event Management)
International Recruitment & Mobility Support Officer, University of South Australia

Tourism and Event Management student, Hannah Kemp

Hannah Kemp

Bachelor of Business (Tourism and Event Management)
International Recruitment & Mobility Support Officer, University of South Australia

My passion for travel and culture lead me to study tourism, and with excellent staff and facilities UniSA was the obvious choice. The diversity of UniSA's events and tourism degree gave me not only the opportunity to explore tourism and events courses and core business courses, expanding my knowledge and skills in areas such as communications, negotiation and management, but also allowed me to participate in a Study tour to South Korea and Taiwan, to study and experience the tourism industry in a different country and gain an international perspective.

Julia Brunke

Bachelor of Business (Tourism and Event Management)
Academic Research Assistant, University of South Australia

Julia Brunke.jpg

Julia Brunke

Bachelor of Business (Tourism and Event Management)
Academic Research Assistant, University of South Australia

Whilst studying my degree at UniSA, there were many opportunities for networking within industry. This led me to volunteer at YMCA, and now my current employment as Youth Empowerment and Community Strengthening Officer.

Elysse Dimitriadis

Bachelor of Business (Tourism and Event Management)
Youth Empowerment and Community Strengthening Officer | YMCA

Elysse.jpg

Elysse Dimitriadis

Bachelor of Business (Tourism and Event Management)
Youth Empowerment and Community Strengthening Officer | YMCA

Studying at UniSA gave me additional opportunities that helped progress my career and get me industry ready. I developed a knowledge base and network by undertaking an array of extracurriculars, including the Business Career Mentor Program.

Catherine Hughes

Bachelor of Business (Tourism and Event Management) & Bachelor of Business (Marketing)
Industry Support Officer | Australian Tourism Data Warehouse (ATDW)

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Catherine Hughes

Bachelor of Business (Tourism and Event Management) & Bachelor of Business (Marketing)
Industry Support Officer | Australian Tourism Data Warehouse (ATDW)

One of the most important aspects of my degree was UniSA facilitating my placement, which I did with Tourism Barossa. This gave me the opportunity to learn how to work with a real business, relate to different stakeholders and manage relationships. What was really valuable to me was getting real-world experience while still being supported by the university.

Georgia Nicholls

Bachelor of Business (Tourism and Event Management)
Communications Coordinator, Tourism Industry Council South Australia (TICSA)

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Georgia Nicholls

Bachelor of Business (Tourism and Event Management)
Communications Coordinator, Tourism Industry Council South Australia (TICSA)