3 year(s) full-time


Program Code


Assumed Knowledge

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

Degree overview

  • Join a university ranked No.21 in the World and No.3 in Australia for Hospitality and Tourism Management1.
  • Study a curriculum informed by above world-class research in Sport and Recreation Management2.
  • Ranked Top 10 in Australia and No. 1 in South Australia for Business and Management3.
  • Build an exciting career managing sport and recreation events, and initiatives.
  • Hear from guest lecturers who work in the field and from highly-experienced teaching staff.
  • Learn to implement programs, manage financial and physical resources, and apply critical problem-solving skills.
  • Develop the confidence to lead, motivate and manage others, communicate effectively and think strategically.
  • UniSA Business is in the top one per cent worldwide4 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.

1ARWU World University Subject Rankings 2019. 22018 Excellence in Research for Australia (ERA). 32021 QS Subject Rankings. 4UniSA Business is one of just 11 institutions in Australia and 191 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2021.


Little_Athletics-20 copy - Copy.jpgThis degree is for students living and studying in Hong Kong. It is managed by Hong Kong Baptist University in collaboration with the University of South Australia.

In this respected degree you will learn to implement programs, manage financial and physical resources, and problem-solve. Your studies will have a very practical focus, where you will hear from guest lecturers and learn from a highly-experienced teaching team.

There is one annual intake in September and the degree is delivered over 3 study periods. Students are generally expected to complete the degree requirements in 12 months.

Students may attend a graduation ceremony or presentation of awards ceremony in Adelaide or Hong Kong. The Hong Kong ceremony can be attended in the November following the standard expected completion date.

Partner description

The University of South Australia has had a partnership with the Hong Kong Baptist University (HKBU) for over 20 years. HKBU is committed to academic excellence, gaining a reputation as one of Asia’s finest institutions of higher learning. This relationship with HKBU is innovative, collaborative and results-orientated. 

Our organisations work closely to deliver quality education to students. Our collaborative degrees are delivered through HKBU’s School of Continuing Education (SCE). The SCE was founded in 1975. It is one of the seven faculties of the Hong Kong Baptist University. The SCE’s educational objectives are based on the belief that “learning is a lifelong process”. The SCE provides people of all ages with professional and academic advancement to meet the needs of our rapidly changing society.   

There are over 6,300 full-time students and about 8,200 part-time students enrolled in SCE programs – from certificates, diplomas and higher/professional diplomas to associate, undergraduate and higher degrees.

What you'll learn

P7240096-2_1.jpgStudents studying the degree at Hong Kong Baptist University will need to have completed a relevant qualification and receive up to 12 courses in credit.

You can gain valuable insight and career skills while you study the fundamentals of sport and recreation management, with internships in industry and electives. You will study specialist courses such as:

  • Leadership in Recreation and Sport
  • Leisure Concepts
  • Recreation and Sport Event Programming

Degree structure

Course name Area and cat no. Units Reference  
Business Intelligence INFS 2036 4.5 Note(s): 2
Elective 4.5 Note(s): 2
Elective 4.5 Note(s): 2
Elective 4.5 Note(s): 2
Management and Organisation BUSS 2068 4.5 Note(s): 2
Business and Society BUSS 1057 4.5 Note(s): 2
Marketing Principles: Trading and Exchange MARK 1010 4.5 Note(s): 2
Quantitative Methods for Business MATH 1053 4.5 Note(s): 2
Accounting for Business ACCT 1008 4.5 Note(s): 2
Sports Law LAWS 2029 4.5 Note(s): 2
Principles of Economics ECON 1008 4.5 Note(s): 2
Career Development in Business BUSS 1060 4.5 Note(s): 2
Leisure Concepts SPRC 1004 4.5
Fundamentals of Sport and Recreation SPRC 2003 4.5
Sport Governance SPRC 2012 4.5
International Business Environments BUSS 3103 4.5
Recreation and Sport Event Programming SPRC 1007 4.5
Business Development in Sport SPRC 3019 4.5
Entrepreneurship for Social and Market Impact BUSS 2085 4.5
International Management Ethics and Values BUSS 3053 4.5
Elective 4.5 Note(s): 6
Recreation Planning in the Urban Environment ENVT 3004 4.5
Leadership in Recreation and Sport SPRC 3018 4.5
Sport, Tourism and Event Practicum ENVT 2002 4.5
Strategic Management BUSS 3023 4.5


Marketing_Clinic-3 copy.jpgYour studies at will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • reports, project documentation, case studies and presentations
  • essays and assignments
  • examinations
  • industry-relevant, research-based projects
  • practicals and team-based projects
  • participation in the workplace and in class

Why Bachelor of Business (Sport and Recreation Management)

SNoonan_UniSA BusHub_231017_004.jpgWe are renowned nationally and internationally for excellence in business education. We develop our degrees in partnership with industry and connect with top professional bodies. UniSA Business also holds EQUIS accreditation. We are ranked in the top one per cent worldwide1, and have been awarded an overall five stars for excellence in the QS Stars Ratings 2019.

With a degree in sport and recreation management you will graduate with the confidence to lead, motivate and manage others, communicate effectively and think strategically. You will study specialised sport and recreation courses such as recreation planning for local communities and designing leisure programs.

The courses you will study have been developed by industry professionals, many of whom are also current researchers. You will study their contemporary research as part of your studies. This degree utilises a combination of different learning techniques. You will attend on-campus seminars and workshops and will be supported by an online environment. You will be supported by a dedicated team of academic and support staff, and you will become part of a community of other professional, like-minded students.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

1UniSA Business is one of just 11 institutions in Australia and 191 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2021.

Career outcomes

Your career

There are diverse career paths to aspire to in the field of sport and recreation management. You could consider:

  • Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
  • Club development officer: growing club presence and profile; implementing new programs and activities; engaging with members of the local community
  • Community development coordinator: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
  • Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
  • Membership services manager: managing existing member relationships; helping drive membership growth; coordinating sales promotions and other retention and sales initiatives
  • Sponsorship coordinator: managing and procuring sponsors for events and brand awareness activity; developing strategies to leverage sponsorships; executing sponsorship marketing including communications, branding and event planning
  • Sport development officer: promoting participation in sport; working with sporting clubs, local councils and the wider community; ensure people of all ages and ability can access sporting facilities; working with teams and individuals to improve their performance
  • Sports marketing coordinator: developing strategies to promote the club/association; identifying market segments for participants, members and spectators
  • Sports program officer: coordinating and assisting with the management of sports club activities and facilities; developing programs and activities to help grow athlete participation
  • Sport/Recreation facility coordinator: manage sport or recreation facilities in the public or private sector including fitness clubs, aquatic facilities, court facilities and more

Industry facts


Employment for managers and administrators of the cultural and creative industry in Hong Kong is projected to increase by 7,300 (+1.9% per year) from 2017 to 2027.

Labour and Welfare Bureau, the Government of the Hong Kong Special Administrative Region 2019


Employment for professionals of the cultural and creative industry in Hong Kong is projected to increase by 8,500 (+1.7% per year) from 2017 to 2027.

Labour and Welfare Bureau, the Government of the Hong Kong Special Administrative Region 2019


Accommodation and hospitality managers in Hong Kong is projected to increase by 700 (+1.0% per year) from 2017 to 2027.

Labour and Welfare Bureau, the Government of the Hong Kong Special Administrative Region 2019

How to apply

Please contact the School of Continuing Education, Hong Kong Baptist University, Hong Kong 


This degree has been designed specifically for students with an existing qualification, who are therefore eligible for course credit. Depending on your qualification, you could receive credit for up to 12 courses.

Your study experience and support

At present there are over 6,300 full-time students and approximately 8,200 part-time students enrolled in degrees at various levels from certificates, diplomas, higher/professional diplomas, as well as associate degrees and higher degrees. In addition to offering degrees awarded by the Hong Kong Baptist University, HKBU's School of Continuing Education (SCE) has also provided various degrees collaboratively with different overseas institutions since 1985.

You will benefit from the modern facilities and be taught by academics who are experts in their field.

Student services

Student services

We want you to be successful, and if you need help we will be there to assist. Support services include:

  • a dedicated website for Hong Kong students
  • access to Hong Kong Baptist University Main Library, and the School of Continuing Education resource library
  • access to UniSA on-line library database
  • medical and dental benefits (HKBU)
  • academic counselling (HKBU and UniSA)
  • access to online academic workshops
  • dedicated myUniSA site for Hong Kong students

We also offer study support from our Learning Advisers. You can work with them online. They are here to help you develop academically and professionally during your studies. They also offer help with the English language.

Your program director

As a lecturer at UniSA, my main commitment is to excellence in quality teaching and as a researcher, my main objective is to have an impact and generate greater awareness about critical issues in management and society. My research and teaching interests lie in leadership, both the good and toxic sides of leadership, gender, physical appearance, diversity, and organisational behaviour.

Dr Sarah Chua

Program Director

Portrait image for Dr Sarah Chua
Portrait image for Dr Sarah Chua

Dr Sarah Chua

Program Director


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