Master of Arts (Communication Management)

Degree Level Postgraduate

Years

Australian students

Start Date
February
July

Campus
Magill

Duration
1.5 year(s) full-time

Program Code
MMCO

Study as
Full-time or part-time

Fees
Commonwealth Supported

Entry requirements
- Applicants to the program are normally required to hold a completed university degree or equivalent professional qualification. AND
- applicants will normally have a minimum of two years of relevant experience in commerce, industry or a public sector organisation. OR
- applicants who have successfully completed the Graduate Diploma in Communication (Public Relations) will be considered for entry without the two years of relevant experience.
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Continuing students only. This program is no longer offered. Please refer to 2012.

Aim

The aim of this program is to provide professional development education for graduates pursuing careers involving the management of public communication and media relations objectives and campaigns in organisations operating in a global context. The program is designed for professional practitioners as well as the managers of such professional practice.

Content & Structure

The program comprises 54 units of study. It is an intensive program made up of eight courses of 4.5 units (36 units) and a graduate case study combined with a research methods course (totalling 18 units).

What courses you'll study

Course name	Area and cat no.	Units
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Communication in the Global Context	COMM 5006	4.5
New Communication and Media Technologies	COMM 5008	4.5
Corporate Leadership, Innovation and Change IM	BUSS 5107	4.5
or
Communication Management, Ethics and the Law	COMM 5014	4.5
Public Relations 1 CM	COMM 5009	4.5
or
Public Relations 2G	COMM 5005	4.5
Second Semester (Study Period 4, 5 or 6)
Promotional Culture	COMM 5057	4.5
Brand Management and Communication	COMM 5059	4.5
Advertising Management	BUSS 5210	4.5
Creative Writing for the Media	COMM 5020	4.5
or
Writing for Public Relations G	COMM 5030	4.5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Researching Communication in the Organisational Context CM	COMM 5058	9
Graduate Case Study in Communication	COMM 5007	9

Rules & notes

Notes

1. In accordance with University policy, credit may be granted for previous study of up to one-third of the total units

2. The program will be offered on a full-time and part-time basis. The program follows a prescribed formula, with no opportunity for optional or elective study.