Public Relations 1 CM
Postgraduate
Postgraduate
COMM 5009
Postgraduate
No
010736
4.5
No
School of Creative Industries
To develop skills and a working knowledge of issues identification and issues and crisis management, corporate social responsibility, and understand the role of new and traditional media in managing contemporary public relations practice.
Public relations theory and practice, tactics and strategies essential to sound public relations practice, understanding public opinion and issues management and key campaigns that manage issues, new media management, social media and the place of traditional media in contemporary PR practice, corporate responsibility and the changing of role of community PR.
Nil
Nil
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, MAGILL (INTENSIVE) | |||
Seminar | 20 hours x block |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Discussion paper: Community public relations as part of responsible action, Public opinion and issues management essay
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
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Fee-paying program for domestic and international students
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Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.