Promotional Culture

Course aim

To enable students to critically understand the dimensions, strategies and meanings of promotional culture across a range of commercial and non-commercial activities in both public and private sectors.

Course content

Description and analysis of promotional culture; the local and global contextualisation of pan-promotional activities; audiences and consumers within and against promotional culture; media and popular culture; evaluation of promotional activities; developing a critical and applied perspective on promotionality; consideration of low budget, not-for-profit and oppositional promotional techniques enabled by new technology.

Textbook(s)

Nil

Prerequisite(s)

An appropriate undergraduate degree or professional equivalent.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL (INTENSIVE)
Seminar	4 hours x 2 sessions
Seminar	6 hours x 2 sessions
EXTERNAL, MAGILL, DISTANCE EDUCATION
Directed Study	N/A x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Evaluation 1, Evaluation 2, Group presentation

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.