Public Relations 2G

Course aim

Synthesise knowledge and cognitive skills in the research, analysis and high level management of complex communication and public relations challenges.

Course content

Students will undertake study of the Identification, research and analysis of communication and public relations problems and opportunities; strategic communication planning; applied evaluative research processes; changing context of media and its impact on strategic communication; international and intercultural public relations.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 5004	Public Relations 1G

Corequisite(s)

Nil

Teaching method

Component	Duration
EXTERNAL, MAGILL, ONLINE
External (Online Study)	3 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Learning log/Journal, Project, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.