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This degree is only available to Australian students

You're considered an Australian student if you are any of the following:

Australian or New Zealand Citizen
Australian Permanent Resident (including Humanitarian Visa holders)

Master of Arts (Communication Management)

Degree Level Postgraduate

Years

Australian students

Start Date
February
July

Campus
Magill

Duration
1.5 year(s) full-time

Program Code
MMCO

Study as
Full-time or part-time

Fees
Commonwealth Supported

Entry requirements
- Applicants to the program are normally required to hold a completed university degree or equivalent professional qualification. AND
- applicants will normally have a minimum of two years of relevant experience in commerce, industry or a public sector organisation. OR
- applicants who have successfully completed the Graduate Diploma in Communication (Public Relations) will be considered for entry without the two years of relevant experience.
View full entry requirements Hide full entry requirements

Continuing students only. This program is no longer offered. Please refer to 2012.

Aim

The aim of this program is to provide professional development education for graduates pursuing careers involving the management of public communication and media relations objectives and campaigns in organisations operating in a global context. The program is designed for professional practitioners as well as the managers of such professional practice.

Content & Structure

The program comprises 54 units of study. It is an intensive program made up of eight courses of 4.5 units (36 units) and a graduate case study combined with a research methods course (totalling 18 units).

What courses you'll study

Course name	Area and cat no.	Units	Reference
Course name FIRST YEAR			Reference
Course name First Semester (Study Period 1, 2 or 3)			Reference
Course name Communication in the Global Context	Area and cat no. COMM 5006	Units 4.5	Reference
Course name New Communication and Media Technologies	Area and cat no. COMM 5008	Units 4.5	Reference
Course name Corporate Leadership, Innovation and Change IM	Area and cat no. BUSS 5107	Units 4.5	Reference
Course name or			Reference
Course name Communication Management, Ethics and the Law	Area and cat no. COMM 5014	Units 4.5	Reference
Course name Public Relations 1 CM	Area and cat no. COMM 5009	Units 4.5	Reference
Course name or			Reference
Course name Public Relations 2G	Area and cat no. COMM 5005	Units 4.5	Reference
Course name Second Semester (Study Period 4, 5 or 6)			Reference
Course name Promotional Culture	Area and cat no. COMM 5057	Units 4.5	Reference
Course name Brand Management and Communication	Area and cat no. COMM 5059	Units 4.5	Reference
Course name Advertising Management	Area and cat no. BUSS 5210	Units 4.5	Reference
Course name Creative Writing for the Media	Area and cat no. COMM 5020	Units 4.5	Reference
Course name or			Reference
Course name Writing for Public Relations G	Area and cat no. COMM 5030	Units 4.5	Reference
Course name SECOND YEAR			Reference
Course name First Semester (Study Period 1, 2 or 3)			Reference
Course name Researching Communication in the Organisational Context CM	Area and cat no. COMM 5058	Units 9	Reference
Course name Graduate Case Study in Communication	Area and cat no. COMM 5007	Units 9	Reference

Rules & notes

Notes

1. In accordance with University policy, credit may be granted for previous study of up to one-third of the total units

2. The program will be offered on a full-time and part-time basis. The program follows a prescribed formula, with no opportunity for optional or elective study.