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Start Date
February
July

Campus
Magill

Duration
1.5 year(s) full-time

Program Code
MMCO

Study as
Full-time or part-time

Aim

The aim of this program is to provide professional development education for graduates pursuing careers involving the management of public communication and media relations objectives and campaigns in organisations operating in a global context. The program is designed for professional practitioners as well as the managers of such professional practice.

Content & Structure

The program comprises 54 units of study. It is an intensive program made up of eight courses of 4.5 units (36 units) and a graduate case study combined with a research methods course (totalling 18 units).

What courses you'll study

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Communication in the Global Context COMM 5006 4.5
New Communication and Media Technologies COMM 5008 4.5
Corporate Leadership, Innovation and Change IM BUSS 5107 4.5
or
Communication Management, Ethics and the Law COMM 5014 4.5
Public Relations 1 CM COMM 5009 4.5
or
Public Relations 2G COMM 5005 4.5
Second Semester (Study Period 4, 5 or 6)
Promotional Culture COMM 5057 4.5
Brand Management and Communication COMM 5059 4.5
Advertising Management BUSS 5210 4.5
Creative Writing for the Media COMM 5020 4.5
or
Writing for Public Relations G COMM 5030 4.5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Researching Communication in the Organisational Context CM COMM 5058 9
Graduate Case Study in Communication COMM 5007 9