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Area/Catalogue
COMM 5057

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Course Level
Postgraduate

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Offered Externally
Yes

Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.

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Course ID
100331

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Unit Value
4.5

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University-wide elective course
No

Course owner

Course owner
School of Creative Industries

Course aim

To enable students to critically understand the dimensions, strategies and meanings of promotional culture across a range of commercial and non-commercial activities in both public and private sectors.

Course content

Description and analysis of promotional culture; the local and global contextualisation of pan-promotional activities; audiences and consumers within and against promotional culture; media and popular culture; evaluation of promotional activities; developing a critical and applied perspective on promotionality; consideration of low budget, not-for-profit and oppositional promotional techniques enabled by new technology.

Textbook(s)

Nil

Prerequisite(s)

An appropriate undergraduate degree or professional equivalent.

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, MAGILL (INTENSIVE)
Seminar 4 hours x 2 sessions
Seminar 6 hours x 2 sessions
EXTERNAL, MAGILL, DISTANCE EDUCATION
Directed Study N/A x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, MAGILL (INTENSIVE)
Group presentation 800 words 15% N/A
Evaluation 1 1800 words 40% N/A
Evaluation 2 1900 words 45% N/A
EXTERNAL, MAGILL, DISTANCE EDUCATION
Group presentation 800 words 15% N/A
Evaluation 1 1800 words 40% N/A
Evaluation 2 1900 words 45% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.

Course Coordinators

AsPr Michael Galvin
AsPr Michael Galvin arrow-small-right

Degrees this course is offered in

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