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Area/Catalogue
COMM 5030

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Course Level
Postgraduate

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Offered Externally
Yes

Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.

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Course ID
012490

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Unit Value
4.5

compass

University-wide elective course
No

Course owner

Course owner
School of Creative Industries

Course aim

To develop advanced skills in writing with a public relations focus, in a variety of contexts.

Course content

In the context of contemporary Public Relations theory and practice, develop understanding of the fundamental writing and style requirements required to write and produce a range of texts including :- media releases and media kits, feature writing, communication plans, internal and external newsletters, business letters and flyers, power presentations, websites and emails, structures and proposals for annual reports speech writing, writing communication plans, preparing media promotional strategies.

Textbook(s)

Mahoney, J 2008, Public Relations Writing in Australia, Oxford University Press, South Melbourne

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, MAGILL
Seminar 3 hours x 6 weeks
Directed Study (Online tasks) N/A x 13 weeks
EXTERNAL, MAGILL, ONLINE
External (Online) N/A x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, MAGILL
Media Writing Project 1000 words 20% N/A
Creative Writing Project 1000 words 30% N/A
Writing Portfolio 2500 words 50% N/A
EXTERNAL, MAGILL, ONLINE
Media Writing Project 1000 words 20% N/A
Creative Writing Project 1000 words 30% N/A
Writing Portfolio 2500 words 50% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.

Course Coordinators

Degrees this course is offered in

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