Public Relations 1 CM

Course aim

To develop skills and a working knowledge of issues identification and issues and crisis management, corporate social responsibility, and understand the role of new and traditional media in managing contemporary public relations practice.

Course content

Public relations theory and practice, tactics and strategies essential to sound public relations practice, understanding public opinion and issues management and key campaigns that manage issues, new media management, social media and the place of traditional media in contemporary PR practice, corporate responsibility and the changing of role of community PR.

Textbook(s)

Nil

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL (INTENSIVE)
Seminar	20 hours x block

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Discussion paper: Community public relations as part of responsible action, Public opinion and issues management essay

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.