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Area/Catalogue
COMM 5084

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Course Level
Postgraduate

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Offered Externally
Yes

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Course ID
169391

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s

This class has not been
timetabled for year 2020.

Course owner

Course owner
School of Creative Industries

Course aim

Extend existing knowledge, communication and literacy to develop advanced skills in the production and distribution of content for a variety of strategic communication tasks and situations.

Course content

Builds on existing knowledge and communication literacy to develop the advanced critical understanding required to create complex media content for strategic communication purposes. Students are required to analyse, plan and produce a range of media content used in professional strategic communication. Skills will be developed in the production of strategic communication content for traditional and digital media.

Textbook(s)

Nil

Prerequisite(s)

This course is not available to students who have previously completed COMM 5030 Writing for Public Relations G.

Corequisite(s)

Nil

Teaching method

Component Duration
EXTERNAL, CITY WEST, ONLINE
Online (Activities) 3 hours x 10 weeks
INTERNAL, CITY WEST
Seminar 3 hours x 7 weeks
Online (Activities) 3 hours x 3 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
EXTERNAL, CITY WEST, ONLINE
Online activities 2250 words 50% N/A
Project 2250 words 50% N/A
INTERNAL, CITY WEST
Online activities 2250 words 50% N/A
Project 2250 words 50% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Degrees this course is offered in

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