Food, Wine and Festival Tourism: Impacts and Development

Course aim

To provide the opportunity for students to analyse a framework of social, cultural, environmental, economic, political and psychological perspectives on food, wine and festivals as destination attractions; to facilitate students understanding of complex consumer behaviour of food and wine tourism markets; to enable students to evaluate the impacts of tourism and effective strategies for developing food, wine and festival tourism destinations

Course content

Special interest tourism; role of food, wine and festivals as ‘new’ tourist attractions; multiple perspectives on food, wine and drinks; taste of food and wine culture; gastronomy, international cuisines, and restaurants; demand and supply for tourism products and services; market segmentation; tourist behaviour; food and wine markets; role of rituals in food and wine festivals; emerging trends and issues in food and wine tourism destinations; tourism impacts and various strategies for sustainable tourism development; destination competitiveness, development and marketing; demands and interests of stakeholders; challenges of food, wine and festival tourism.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
TOUR 1001	Understanding Travel and Tourism
TOUR 2009	Foundations of Event Management
TOUR 2005	Managing the Hospitality Experience

Courses listed plus 18 units

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	2 hours x 13 weeks
Tutorial	1 hour x 13 weeks
EXTERNAL, CITY WEST, ONLINE
External	3 hours x 13 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop	3 hours x 10 weeks
INTERNAL, OFFSHORE, M2 EDUCATION (SINGAPORE) PTE LTD
Workshop	2.5 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Key concepts paper, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.