Foundations of Event Management
Course Level Undergraduate
Area/Catalogue
TOUR 2009
Course Level
Undergraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
101871
Unit Value
4.5
University-wide elective course
Yes
Course owner
School of Management
Course aim
The course will serve as a foundation for event studies. This course aims to provide an understanding of the event industry, and to identify the theoretical underpinnings of event management.
Course content
This course is an introduction to the event industry. It specifically explores the sectors and relationships within the industry; event characteristics; social and economic impacts; event strategic plan including financial management, human resources management, marketing plan, event sponsorship and IMC, event tourism plan; event operations and evaluation; and legal and risk management.
Textbook(s)
Allen, J, O'Toole, W, Harris, R & McDonnell, I 2011, Festival and special event management, 5th edn, John Wiley and Sons, Milton, QLD
Prerequisite(s)
Nil
Corequisite(s)
Nil
Teaching method
| Component | Duration | ||
|---|---|---|---|
| INTERNAL, CITY WEST | |||
| Lecture | 2 hours x 13 weeks | ||
| Tutorial | 1 hour x 13 weeks | ||
| EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
| External | 3 hours x 13 weeks | ||
| INTERNAL, OFFSHORE, M2 EDUCATION (SINGAPORE) PTE LTD | |||
| Workshop | 2.5 hours x 10 weeks | ||
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Case study, Examination, Reflective report
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)
Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)
Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
Course Coordinators
Degrees this course is offered in
