Foundations of Event Management

Course aim

The course will serve as a foundation for event studies. This course aims to provide an understanding of the event industry, and to identify the theoretical underpinnings of event management.

 

Course content

This course is an introduction to the event industry. It specifically explores the sectors and relationships within the industry; event characteristics; social and economic impacts; event strategic plan including financial management, human resources management, marketing plan, event sponsorship and IMC, event tourism plan; event operations and evaluation; and legal and risk management.

Textbook(s)

Allen, J, O'Toole, W, Harris, R & McDonnell, I 2011, Festival and special event management, 5th edn, John Wiley and Sons, Milton, QLD

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	2 hours x 13 weeks
Tutorial	1 hour x 13 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External	3 hours x 13 weeks
INTERNAL, OFFSHORE, M2 EDUCATION (SINGAPORE) PTE LTD
Workshop	2.5 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Case study, Examination, Reflective report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.