Advertising: Planning and Buying Media
Course Level Postgraduate
Area/Catalogue
MARK 5079
Course Level
Postgraduate
Offered Externally
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
Course ID
101938
Unit Value
4.5
University-wide elective course
No
Course owner
UniSA Business
Course aim
To advance students' knowledge of advertising media planning and purchasing processes through in-depth application of knowledge in industry cases and settings.
Course content
The following topics will be covered in the course content: how to measure media effectiveness; making comparisons of media vehicles; the audience delivered by different media vehicles; how media features in the life of its users; alternatives for scheduling media; differences in involvement of audiences with media and the advertising placed within it; new media and the future of traditional media and components of the advertising break/space.
Textbook(s)
Nil
Prerequisite(s)
| Common to all relevant programs | |
|---|---|
| Subject Area & Catalogue Number | Course Name |
| MARK 5025 | Marketing Management |
| Specific program | ||
|---|---|---|
| Program | Subject Area & Catalogue Number | Course Name |
| DMBA | BUSS 5245 | Strategic Marketing |
| DMMA | BUSS 5245 | Strategic Marketing |
NOTE: Students enrolled in the MBA programs are required to undertake BUSS 5245 Strategic Marketing instead of MARK 5025 Marketing Management as a prerequisite course.
Corequisite(s)
Nil
Teaching method
| Component | Duration | ||
|---|---|---|---|
| INTERNAL, CITY WEST | |||
| Preparatory | 1 x 1 week | ||
| Seminar | 3 hours x 10 weeks | ||
| INTERNAL, CITY WEST (INTENSIVE) | |||
| Seminar | 30 hours x N/A | ||
| EXTERNAL, CITY WEST, ONLINE | |||
| External | 30 hours x N/A | ||
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Assessment
Critical analysis, Project
Fees
EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.
Course Coordinators
UniSA Business
Degrees this course is offered in
