Conventions, Exhibitions and Business Meetings

Course aim

To provide a critical understanding of the management of convention, exhibition and business meetings within the context of the contemporary tourism environment and to examine the physical planning and design requirements together with the marketing, planning, finance and resources required to provide a convention, exhibition or business meeting.

Course content

The business environment; structure, organisation and stakeholder; planning and design of facilities; marketing; factors that impact upon destination and venue selection; sponsorship; managing for quality human resources project planning and organisation; operational management considerations; legal ethical and financial considerations; budget; preparation; the role of special events as a component of conventions, exhibitions and business meetings; future trends; development of skills through collaborative work.

Textbook(s)

Rogers, T 2013, Conference and conventions: a global industry, 3rd Edition, Routledge, Oxford

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
TOUR 1001	Understanding Travel and Tourism
TOUR 2009	Foundations of Event Management

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	2 hours x 13 weeks
Tutorial	1 hour x 13 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External (Moderated online student discussion)	1 hour x 13 weeks
External (Online staff consultations)	2 hours x 13 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop	3 hours x 10 weeks
INTERNAL, OFFSHORE, M2 EDUCATION (SINGAPORE) PTE LTD
Workshop	2.5 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Examination, Industry Based Group Project, Industry Based Individual Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.