Conventions, Exhibitions and Business Meetings

Course aim

To provide a critical understanding of the management of convention, exhibition and business meetings within the context of the contemporary tourism environment and to examine the physical planning and design requirements together with the marketing, planning, finance and resources required to provide a convention, exhibition or business meeting.

Course content

The business environment; structure, organisation and stakeholder; planning and design of facilities; marketing; factors that impact upon destination and venue selection; sponsorship; managing for quality human resources project planning and organisation; operational management considerations; legal ethical and financial considerations; budget; preparation; the role of special events as a component of conventions, exhibitions and business meetings; future trends; development of skills through collaborative work.

Textbook(s)

Rogers, T 2013, Conference and conventions: a global industry, 3rd Edition, Routledge, Oxford

Prerequisite(s)

Corequisite(s)

Nil

Teaching method

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Examination, Industry Based Group Project, Industry Based Individual Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
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* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.