Tourism and Hospitality Marketing

Course aim

This course aims to enable students to creatively apply marketing concepts and principles to tourism and hospitality businesses.

Course content

Experiential marketing, strategic marketing, tourism and hospitality market analysis, the tourist decision-making process, relationship marketing, the marketing environment, distribution channels, experience-based tourism and hospitality product development, promoting tourism and hospitality products: domestic and international strategies, destination marketing.

Textbook(s)

Bowie, D & Buttle, F 2011, Hospitality marketing, 2nd edn e-book, Taylor and Francis, Hoboken

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 1010	Marketing Principles: Trading and Exchange
TOUR 1001	Understanding Travel and Tourism
TOUR 2009	Foundations of Event Management
TOUR 2005	Managing the Hospitality Experience

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	2 hours x 13 weeks
Tutorial	1 hour x 13 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External	3 hours x 13 weeks
INTERNAL, OFFSHORE, M2 EDUCATION (SINGAPORE) PTE LTD
Workshop	2.5 hours x 10 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Workshop	3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Essay, Examination, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.