Tourism and Hospitality Marketing
Undergraduate
Undergraduate
TOUR 2006
Undergraduate
Yes
Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.
100323
4.5
No
School of Management
This course aims to enable students to creatively apply marketing concepts and principles to tourism and hospitality businesses.
Experiential marketing, strategic marketing, tourism and hospitality market analysis, the tourist decision-making process, relationship marketing, the marketing environment, distribution channels, experience-based tourism and hospitality product development, promoting tourism and hospitality products: domestic and international strategies, destination marketing.
Hsu, C, Killion, L, Brown, G, Gross, MJ & Huang, S 2008, Tourism marketing: An Asia-Pacific perspective, John Wiley & Sons, Australia
Common to all relevant programs | |
---|---|
Subject Area & Catalogue Number | Course Name |
TOUR 1001 | Understanding Travel and Tourism |
MARK 1010 | Marketing Principles: Trading and Exchange |
Nil
Component | Duration | ||
---|---|---|---|
INTERNAL, CITY WEST | |||
Lecture | 2 hours x 13 weeks | ||
Tutorial | 1 hour x 12 weeks | ||
EXTERNAL, CITY WEST, DISTANCE EDUCATION | |||
External (Online staff consultation) | 1 hour x 12 weeks | ||
INTERNAL, OFFSHORE, M2 EDUCATION (SINGAPORE) PTE LTD | |||
Workshop | 2.5 hours x 10 weeks | ||
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY | |||
Workshop | 3 hours x 10 weeks |
Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.
Essay, Examination, Group Presentation & Individual Report, Report
EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.
Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.
* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.