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Area/Catalogue
COMM 5004

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Course Level
Postgraduate

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Offered Externally
Yes

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Course ID
009915

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s

This class has not been
timetabled for year 2020.

Course owner

Course owner
School of Creative Industries

Course aim

To provide students with an advanced understanding of the theoretical knowledge in the specialised area of communication management and public relations in order to identify and provide solutions to complex technical or strategic issues within contemporary practice.

Course content

Students will build on knowledge and skills gained through their undergraduate study and direct their learning on the more specific theoretical and practical foundations of public relations and communication management.  Topics covered include: the place and practice of public relations in society; the development of communication and public relations theory and its impact on professional practice; strategic issues management and research skills; ethics and corporate social responsibility, and critical reflection of communication management and public relations practice.

Textbook(s)

Macnamara, J 2012, Public relations: theories, practices, critiques, 1st, Pearson, Frenchs Forest, NSW.

Prerequisite(s)

Nil

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Seminar 3 hours x 7 weeks
Online (Activities) 3 hours x 3 weeks
EXTERNAL, CITY WEST, ONLINE
Online (Activities) 3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Online activities 1350 words 30% N/A
Report 1350 words 30% N/A
Essay 1800 words 40% N/A
EXTERNAL, CITY WEST, ONLINE
Online activities 1350 words 30% N/A
Report 1350 words 30% N/A
Essay 1800 words 40% N/A

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

School of Creative Industries

Degrees this course is offered in

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