International Marketing

Course aim

To familiarise students with the principles and theories involved in the marketing of goods and services internationally.

Course content

The rationale of international marketing; consumer behaviour under the influence of environmental factors; researching and screening overseas markets; planning for international marketing; market entry strategy;  modifying product and service for international markets;  international pricing and promotion;  international distribution management; and marketing in emerging markets.

Textbook(s)

Fletcher, R & Crawford, H 2016, International marketing: an Asia Pacific perspective, 7th edn, Pearson Australia, Frenchs Forest, NSW

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 1010	Marketing Principles: Trading and Exchange
MARK 1008	Consumer Behaviour

Plus any two other marketing courses

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Preparatory	1 x 1 week
Lecture	2 hours x 10 weeks
Lecture (Virtual)	2 hours x 10 weeks
Tutorial	1 hour x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External	30 hours x N/A
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL
Workshop	35 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Case study, Continuous assessment, Examination, Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.