International Marketing

Course Level Undergraduate

Year

Area/Catalogue
MARK 3005

Course Level
Undergraduate

Offered Externally
Yes

Note: This offering may or may not be scheduled in every study period. Please refer to the timetable for further details.

Course ID
006439

Unit Value
4.5

University-wide elective course
No

Timetable/s

Second Semester
(Study Period 5)

Course owner
UniSA Business

Future Student Enquiry Current UniSA Student Enquiry

Course aim

To familiarise students with the principles and theories involved in the marketing of goods and services internationally.

Course content

The rationale of international marketing; consumer behaviour under the influence of environmental factors; researching and screening overseas markets; planning for international marketing; market entry strategy; modifying product and service for international markets; international pricing and promotion; international distribution management; and marketing in emerging markets.

Textbook(s)

Fletcher, R & Crawford, H 2016, International marketing: an Asia Pacific perspective, 7th edn, Pearson Australia, Frenchs Forest, NSW

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 1010	Marketing Principles: Trading and Exchange
MARK 1008	Consumer Behaviour

Plus any two other marketing courses

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Preparatory	1 x 1 week
Lecture	2 hours x 10 weeks
Lecture (Virtual)	2 hours x 10 weeks
Tutorial	1 hour x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External	30 hours x N/A
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL
Workshop	35 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Examination, Presentation, Report, Test/Quiz

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4C)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.