Advertising

Course aim

This course aims to prepare students to be questioning buyers and knowledgeable managers of advertising, from the advertiser’s perspective and/or to sell and manage such services from an agency perspective.

Course content

Managing advertising as part of the marketing process. Understanding theory and practical issues. The advertising budgeting and planning process. Working with advertising agencies and others to produce effective advertising.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 1008	Buyer and Consumer Behaviour
MARK 1010	Marketing Principles: Trading and Exchange

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Lecture	2 hours x 13 weeks
Tutorial	1 hour x 12 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External	2 hours x 11 weeks
External (Moderated online student discussion)	1 hour x 13 weeks
INTERNAL, OFFSHORE, HONG KONG BAPTIST UNIVERSITY
Tutorial	10 hours x across 14 weeks
Lecture	2.5 hours x 8 days
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL
Lecture	2 hours x 14 weeks
Tutorial	2 hours x 13 weeks
INTERNAL, CITY WEST (INTENSIVE)
Workshop	2.5 hours x 10 days
Tutorial	1 hour x 10 days
External (Tutorial preparation - completed by student)	1 hour x 10 days
External (Reading and assessment preparation - completed by student)	1.25 hours x 10 days

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Examination, Major essay, Report, Tutorial Answers, Tutorial Preparation Notes

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.