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Area/Catalogue
MARK 1008

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Course Level
Undergraduate

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Offered Externally
Yes

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Course ID
006434

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Unit Value
4.5

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University-wide elective course
No

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Timetable/s
First Semester
(Study Period 2)

Second Semester
(Study Period 5)
Course owner

Course owner
School of Marketing

Course aim

To familiarise students with the concepts of individual consumer behaviour, and to acquaint students with applications of these concepts in the market place.

Course content

Consumer behaviour theories; empirical generalisations; customer loyalty; memory and mental availability (brand salience); patterns in belief and attitude data; influences on purchasing behaviour; segmentation; customer satisfaction/service quality; word of mouth recommendation; motivations; perceptions.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number Course Name
MARK 1010 Marketing Principles: Trading and Exchange

MARK 1010 Marketing Principles: Trading and Exchange may be taken prior to or concurrently with MARK 1008 Consumer Behaviour.

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, CITY WEST
Preparatory 1 x 1 week
Lecture 2 hours x 10 weeks
Tutorial 1 hour x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External 30 hours x N/A
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL
Workshop 35 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Task Length Weighting Duration
INTERNAL, CITY WEST
Continuous assessment N/A 20% N/A
Assignment 2000 words maximum 30% N/A
Examination N/A 50% 2.5 hours
EXTERNAL, CITY WEST, ONLINE
Continuous assessment N/A 20% N/A
Assignment 2000 words maximum 30% N/A
Examination N/A 50% 2.5 hours
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL
Continuous assessment N/A 20% N/A
Assignment 2000 words maximum 30% N/A
Examination N/A 50% 2.5 hours

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the Division offering the course. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation

Course Coordinators

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