Communication and Media
Year
Type
Major, Minor, Sub-Major
Description
Students will be introduced to the foundational concepts of public relations and professional writing before building more specific knowledge and skills in the areas of media relations, social media management and communication research. At the advanced level students will gain knowledge of the broader professional communication industry and how it operates while developing skills in strategic planning for integrated communication.
Prerequisite(s)
Nil
Assumed Knowledge
Nil
Courses
| Course | Area and cat no. | Units | Level | References | |
|---|---|---|---|---|---|
| MINOR | |||||
| Communication and Media | COMM 1006 | 4.5 | 1 | ||
| Public Relations Theory and Practice | COMM 1057 | 4.5 | 1 | ||
| Content Creation for Media | COMM 2079 | 4.5 | 2 | ||
| Communication Research Methods | COMM 2078 | 4.5 | 2 | ||
| SUB-MAJOR | |||||
| The four courses listed in the Minor plus the following: | |||||
| Promotional Communication: Advertising, Publicity and Marketing | COMM 3064 | 4.5 | 3 | ||
| Integrated Communication Planning | COMM 3062 | 4.5 | 3 | ||
| MAJOR | |||||
| The six courses listed in the Sub-Major plus the following: | |||||
| Professional and Technical Communication | COMM 1065 | 4.5 | 1 | ||
| Communication Management in Practice | COMM 3061 | 4.5 | 3 | ||
Rules
- The Communication and Media sub-major/minor is not available to students studying the Bachelor of Communication and Media program.
Notes
Nil
