Content Creation for Media

Course aim

To expand students' knowledge and skills in the writing, creation and management of content used by organisations to communicate with the media and publics, including social and digital media platforms.

Course content

Students will build upon introductory concepts of communication to develop writing skills in areas such as media releases, backgrounders, media kits, and content for new and emerging media. This will be underpinned by knowledge development in the areas of media audiences, persuasion and newsworthiness. It will be further complemented by the development of skills in producing industry-ready documents, online material and other essential platforms.

Textbook(s)

Johnston, J & Rowney, K 2018, Media Strategies : Managing content, platforms and relationships, Allen & Unwin, Sydney

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
COMM 1057	Public Relations Theory and Practice

Students completing the Social Media major, sub major or minor as part of their program need to complete UO Introduction to Video Production (INFT 1029) as the pre-requisite for this course.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, MAGILL
Lecture	1 hour x 10 weeks
Computer Practical	1.5 hours x 12 weeks
INTERNAL, CITY WEST
Lecture	1 hour x 10 weeks
Computer Practical	1.5 hours x 12 weeks
EXTERNAL, MAGILL, ONLINE
External (Lecture)	1 hour x 10 sessions
External (Computer Practical)	1.5 hours x 10 sessions

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Media task, Portfolio, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 4A)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.