Start Date
February
July

Duration
2 year(s) full-time

Program Code
DMCO

SATAC Code
4CM221 (Internal)

Study as
Full-time or part-time

Mode
On-campus/Online

Fees
$AU 23,200 per 1.0 EFTSL for students enrolled in 2023

Degree overview

  • Study South Australia’s only Master of Communication.
  • Study this qualification online.
  • Gain specialised skills and advanced knowledge to be well-prepared for management roles within the communication, media and creative sectors.
  • Gain specialised knowledge in Social and Digital Media Management and Strategic Communication.
  • Elevate your qualification to a Masters and gain credit from prior studies through the nested degrees in Graduate Certificate in Social and Digital Media Management, Graduate Certificate in Strategic Communication and Graduate Diploma in Communication.
  • Develop projects with affiliated industry partners to apply your knowledge and skills, while gaining practical experience.
  • Set yourself apart with a qualification that responds to the fast-changing needs of current work environments.
  • Learn and study in a supportive, flexible learning environment.
  • Engage with guest lecturers and industry experts.
  • Ranked in the Top 10 Australian University Communication and Media Studies 2018-2020 for overall satisfaction of entire educational experience1.
  • UniSA is an unstoppable university for unstoppable people. As one of the World’s Top Young Universities2, we’ll ensure you get the experience your future profession demands so it’ll feel like you’re studying one minute and in a career the next.

1FOE Student Experience Survey 2020
2UNSTOPPABLE® is a Kellogg Company trade mark used under licence. Ranked #46, 2022 THE Young University Rankings, Ranked #29, 2021 QS Top 50 Universities Aged Under 50.

Snapshot

Snapshot

Study South Australia's only master's qualification in communication and gain the advanced knowledge needed for management roles in the media and communications sector.

Build your professional skills in social and digital media management, public relations and strategic communication. Develop your knowledge of the social and political aspects of communication underpinned by advanced research methods and planning skills.

Study in a workshop-based environment with connections to industry partners, real-world projects, and placement and networking opportunities Benefit from your choice of electives and flexible learning options, including part-time and online study.

This qualification is nested with the Graduate Certificate in Strategic Communication and Graduate Diploma in Communication.

This qualification is also linked with our short courses in Executive Certificate in Social Media Management and Executive Certificate in Digital Design Management. You can use the courses complete through the short courses to gain credit into the Master of Communication.

What you'll learn

What you Learn

Graduates of this postgraduate qualification will have advanced management and writing skills, along with knowledge of contemporary practice, social and digital media management, ethical communication, strategic communication plans and practices.

The first year of the Master of Communication comprises industry relevant and informed courses covering emerging communication discipline areas including:

  • Communication and Media: Advanced
  • Social Media Management
  • Digital Design
  • Communication Contexts
  • Content Creation
  • Campaigns and Crisis Management
  • Professional Communication
     

In your second year, you will undertake an 18-unit professional project supported by a supervisor and industry partner.

Degree structure

Course name Area and cat no. Units Reference  
FIRST YEAR
Communication Contexts COMM 5004 4.5 Note(s): 1,3,4,5
Communication and Media: Advanced COMM 4005 4.5 Note(s): 1,2,3,6
Social Media Management COMM 5069 4.5 Note(s): 2,3,5
Professional Communication COMM 5081 4.5 Note(s): 6
Elective 4.5 Note(s): 5,7
Content Creation COMM 5084 4.5 Note(s): 1,3,4,5
Managing Digital Design COMM 5068 4.5 Note(s): 2,3,4,6
Campaigns and Crises COMM 5005 4.5 Note(s): 1,3,4,6
SECOND YEAR
Research for Business Decision Making BUSS 5397 4.5
Masters Elective 4.5 Rule(s): 2
Professional Project 1 COMM 5082 9
Match Studio Projects: Advanced ARCH 5047 4.5
Masters Elective 4.5 Rule(s): 2
Professional Project 2 COMM 5083 9

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

Assessment

Your studies at UniSA will incorporate both practical, professionally-focused and research-based learning, so assessment types will vary. You can expect them to include:

  • portfolios
  • reports
  • essays
  • projects
  • online activities

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Why Master of Communication

Why this Degree

The Master of Communication responds to the fast-changing needs of employment and society encompassing communication and media, which is one of the fastest growing sectors of employment globally.

The Master of Communication provides you with industry informed courses in Communication and Media, Social Media Management, Public Relations, Strategic Communication and Digital Design, which are strengthened through courses in research and work-integrated learning.

Our curriculum is informed and continuously updated through industry engagement with well-regarded communication and media companies. You can be assured that the skills you learn will be industry-relevant and highly sought after.

You will develop an advanced understanding of the required competencies of an effective communication professional and what it takes to thrive in today’s fast-changing workforce.

Students who have successfully completed UniSA’s Bachelor of Communication and Media are eligible for 18 units of advanced standing.

Online study

Online study

This degree is offered online and may be offered on campus. For the online offering, you will:

  • study online, including accessing access videos and course resources
  • participate in an interactive online learning environment
  • submit your assignments and get feedback online
  • use discussion forums for team work and communication

Career outcomes

Your career

Communication is at the core of everything we do – and skilled communicators are essential in every organisation. Graduates of this qualification can gain careers as a:

  • Strategic communications manager
  • Social media manager
  • Marketing manager
  • Public relations manager
  • Media adviser
  • Online editor
  • Content creator
  • Copywriter

How to apply

Applying to study with us:

  • go to the top of this page and make note of the SATAC code, then click Apply
  • you will be redirected through to the SATAC website to continue your application

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, tech zones, and spaces that simulate real work environments. You’ll also find student gyms and campus sport activities to keep you active. We also offer flexible study options, with online resources available for accessing lecture recordings, virtual classrooms, library resources and learning support. 

Adelaide also has a variety of accommodation options to suit different requirements and budgets. Options include dedicated student accommodation and private rentals. See our long-term accommodation pages, or explore our student accommodation by Scape on Bank Street in Adelaide’s lively cultural precinct, an ideal location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

Our student services provide you with all the support you need at university. You can access a full range of support services including academic and personal counselling, career advice, social support services, as well as those through our student association, USASA. When you become a UniSA student, you can also contact Campus Central for help with anything related to your degree. They will help you with your enrolment, ID cards, fees, timetables and more.

24/7 digital environment

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with modern facilities including lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

Dr Sally Lewis is a Program Director in UniSA Creative and a Senior Lecturer in Communication and Media. Sally is a former Director of Communication (Government) and Director of Marketing (Industry). Sally has been nationally recognised for her work in interdisciplinary student learning and has received UniSA Creative Industries awards in Teaching & Learning and Innovation. Sally liaises extensively with industry partners in her field and has research interests in student engagement and  communication.

Dr Sally Lewis

Program Director

Enquire
Portrait image for Dr Sally Lewis
Portrait image for Dr Sally Lewis

Dr Sally Lewis

Program Director

Enquire

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