Start Date
February
August

Duration
2 year(s) full-time

Program Code
DMIN

SATAC Code
4CM196 (Internal)
4CM197 (Internal)

Study as
Full-time or part-time

Mode
On-campus/Online

Fees
$AU 30,000 per 1.0 EFTSL for students enrolled in 2022

Degree overview

  • A two-year MBA with a global focus that does not require previous work experience.
  • Provides early-career professionals with advanced management knowledge and skills to excel in international business.
  • Learn about business strategy, international trade, global marketing, and the impact and sustainability of tourism.
  • Strengthen your global perspective and network with opportunities for international exchange or overseas study.
  • Be mentored by a senior business leader through the Executive Partners Program.
  • Benefit from a range of flexible learning arrangements to best suit your individual needs.
  • Qualify for Advanced Standing for previous qualifications and complete your degree in just 1.5 years.
  • UniSA Business is ranked in the top one per cent worldwide1 and has been awarded an overall five stars for excellence in the QS Stars Ratings 2020.
  • UniSA Business is accredited by both AACSB International and EFMD (EQUIS) – the world’s leading accreditation bodies.
  • Study a curriculum informed by above world-class research in Tourism2.
  • Ranked Top 3 in Australia and in the world Top 50 for Hospitality and Tourism3.
  • No. 1 in SA for graduate careers in Business and Management4.
  • Ranked Top 10 in Australia and Top 100 in the world for Hospitality and Leisure Management5.
  • No. 1 in SA and Top 10 in Australia for Business and Management6.

1UniSA Business is one of just 11 institutions in Australia and 191 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2021.  22018 Excellence in Research for Australia (ERA).  32020 ARWU World University Subject Ranking. 4ComparED (QILT) Graduate Outcomes Survey 2018-20 – Full-time Employment Indicator (Postgraduate). Public SA-founded universities only. 52021 QS Subject Rankings. 62021 QS Subject Rankings.

Snapshot

SNoonan_UniSA BusHub_231017_004.jpgAre you an early-career professional looking to progress your career in an international business context?

This degree will develop your knowledge of the global business environment and enable you to maximise your career development opportunities and employment prospects. You will benefit from a range of experience-based learning opportunities, including overseas study and business mentoring by a senior business leader through the Executive Partners Program.

Your studies will focus on international business strategy, international trade, global marketing, and the impact and sustainability of tourism – the knowledge you will need to accelerate your career as a business professional in an international context.

What you'll learn

Postgraduate Business students

The 2-year program comprises 16 courses including 4 electives and an industry placement/project.  You will start with seven core courses common to all specialisations in the International MBA. Through these, you will develop advanced skills and expertise in areas of international management including:

  • the global business environment
  • people leadership and performance
  • economic principles for business
  • fundamentals of data analytics

You will then move into your tourism and event management specialisation studying areas such as the business of tourism, destination management, event management, digital innovations etc.

Degree structure

Course name Area and cat no. Units Reference  
BUSINESS CORE COURSES
Marketing Management MARK 5025 4.5 Rule(s): 3
Accounting for Management M ACCT 5011 4.5 Rule(s): 3
Economic Principles for Business ECON 5020 4.5 Rule(s): 3
Global Business Environment BUSS 5300 4.5 Rule(s): 3
PROGRAM CORE COURSES
Fundamentals of Data Analytics for Business INFS 5130 4.5
Managing the Global Workforce BUSS 5302 4.5
People, Leadership and Performance BUSS 5114 4.5
TOURISM AND EVENT MANAGEMENT SPECIALISATION
The Business of Tourism TOUR 5009 4.5
Managing Venues and EventScapes BUSS 5356 4.5
Festival and Event Management TOUR 5002 4.5
Sustainable Destination Management TOUR 5003 4.5
Specialisation Elective 4.5 Note(s): 1
Specialisation Elective 4.5 Note(s): 1
BUSINESS ELECTIVES
Elective 4.5
Professional Consulting Project BUSS 5434 4.5
OR
Business Practicum G BUSS 5396 4.5 Note(s): 2
International Business: Strategy and Ethics BUSS 5034 4.5 Rule(s): 4

Study hours

For each course you study, you will need to allocate time for various classes such as lectures, tutorials, workshops, seminars and practicals. Plus you will need additional hours to study in your own time to complete assignments, readings and projects, as well as to contribute to online discussion forums. So as a general rule, if you are studying full-time you would need to allocate 12–26 hours of study when at university and 14–28 hours of independent study per week.

Assessment

ICC_021115_003.jpgYour courses will incorporate practical, professionally focused, and research-based learning. Assessments may include:

  • case studies and reports
  • essays and assignments 
  • examinations 
  • an industry-relevant project 
  • an oral or online presentation 
  • a journal or a portfolio
  • a work placement

Global opportunities

Enrich your studies and your life – make overseas study part of your qualification. You may have the option to undertake an exchange, short-term program or study tour overseas while you study. We have links with universities worldwide, as well as a range of travel grants available to make going overseas much more accessible.

You can choose short-term or semester-long study from a range of universities and countries depending on your area of study and cultural interests.

Take a look at the global opportunities available.

Global opportunities

Research

Working closely with industry, UniSA generates high-quality enterprising research that informs our curriculum and tackles real-world problems. We are renowned for our concentration of global thought-leaders and academic experts in the areas of marketing, human resource management, tourism and events management, logistics and supply chains, applied economics, business analytics,  and international business.

Our curriculum is informed by our research expertise which ranked ‘Above World-Class’ in Business, Management, Marketing and Tourism in the 2018 Excellence in Research (ERA) rankings. This program is taught by leading business experts from our broad range of research concentrations, research institutes and centres.

Why International Master of Business Administration (Tourism and Event Management)

UniSA_Business_Partner_program-16LR.jpgThis two-year International MBA provides professionals with the advanced knowledge and management skills for international business. It does not require previous work experience.

You will learn about business strategy, international trade, global marketing, and the impact and sustainability of tourism. Courses are designed in consultation with industry professionals, so you’ll learn through real-life case studies and develop the knowledge and expertise you need to address today’s global business challenges. The Tourism and Event Management specialisation qualifies you for a professional career in a dynamic global industry.

You will be well placed to pursue roles in Australia and overseas and apply your skills in areas such as festivals, events and conferences, hospitality, accommodation, sport, food and beverage, attractions, recreation, resorts and entertainment services. We work closely with leading private sector organisations nationally and abroad. Our well-established links with local tourism and event groups ensure course content is tailored to suit the changing needs of industry, providing you with relevant, practical knowledge and skills.

Through UniSA’s global business focus, executive knowledge and networks you’ll gain real-world insights. You will graduate with the knowledge, skills and experience to succeed in your future career—no matter where in the world you choose to work.

UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

An enriching student experience

Our flexible delivery and extra-curricular opportunities are designed to suit your lifestyle, preferred way of learning and career interests. You can benefit from a blend of online and on-campus study, part-time or full-time learning, Summer and Winter School intensive courses, mentoring and networking opportunities with industry, and leadership skill development. You can also explore accelerated learning pathways and seek program support from our Business Student Hub.

Real-world connections

Placements and internships bridge the gap between study and work. Our connections to industry create opportunities for you to grow. These experiences build confidence in the business world and give you a competitive edge.

Executive Partners Program

Have you ever considered having a business mentor? As part of your studies, you can apply for our Executive Partners Program.

This is a unique opportunity for our postgraduate students to engage with highly successful industry executives to enhance their studies and career. Our Executive Partners are either active, semi-retired or recently retired business professionals who have a wealth of knowledge and want to help you achieve your goals.

This could be you

At UniSA, you'll learn invaluable transferable employability skills to future-proof your career - see where our tourism and event management degree could take you.

UniSA Video

Career outcomes

Your career

The Tourism and Event Management specialisation qualifies you for a professional career in a dynamic global industry. You will be well placed to pursue roles in Australia and overseas and apply your skills in areas such as festivals, events and conferences, hospitality, accommodation, sport, food and beverage, attractions, recreation, resorts and entertainment services. We work closely with leading private sector organisations nationally and abroad. Our well-established links with local tourism and event groups ensure course content is tailored to suit the changing needs of industry, providing you with relevant, practical knowledge and skills.

An International Master of Business Administration (Tourism and Event Management) will equip you to pursue an international events, tourism or hospitality career worldwide.  Your advanced project management skills will provide you with career opportunities at a senior level, and enable you to excel in roles such as:

  • Attractions coordinator: conducting daily safety audits; enhancing guest experiences; providing leadership and direction to members in operations; promoting teamwork, and assisting teams in meeting quality and quantity standards
  • Business development manager: working to improve an organisation’s market position and financial growth; defining strategic goals, building customer relationships, identifying business opportunities, implementing marketing initiatives
  • Community development officer: maximising the use of local facilities through the development of programs, creating partnerships, and working with the community; developing initiatives for local residents to improve wellbeing and enhance quality of life
  • Destination marketing manager: leading the development, implementation, and evaluation of marketing campaigns to drive bookings of experiences and events; managing paid and organic digital marketing channels; collaborating with designers to produce creative materials; effectively managing all CRM campaigns to promote packages to new and existing tourism partners
  • Economic development officer: researching and monitoring the economic environment to identify and pursue investment attraction opportunities; forming strategic alliances and partnerships in order to strengthen the economy
  • Event manager or coordinator: using strong organisational and project management skills to deliver successful, cost-effective events; managing staff and suppliers; booking venues, facilities and equipment; marketing and promotion; analysis and reporting on event performance
  • Event sponsorship manager: coordinating sponsorship solicitation and fundraising efforts; meeting stakeholder needs; managing renewals and negotiations; overseeing communication with sponsors, aligning business and market needs; overseeing sponsorship strategies
  • Events and exhibitions coordinator: project managing and coordinating collection changeovers and exhibitions at arts organisations; managing contractors and budgets; collaborating with designers and liaising with artists
  • Festival organiser: logistical planning, organisation and execution of events; using creative ideas to promote festivals; ensuring budgetary considerations are fulfilled
  • Hotel manager: overseeing daily hotel operations; planning and supervising staff activities; ensuring the smooth and profitable running of business; strategic planning and reporting; communicating effectively with employees, customers and suppliers
  • Marketing manager: managing the promotion and positioning of a brand or product; raising brand awareness; creating marketing campaigns to increase sales; effectively communicating with internal and external stakeholders
  • Professional conference coordinator: liaising with contractors and suppliers; organising equipment and programmes; assisting on-site throughout the event; using strong organisational and managerial skills to ensure smooth execution conferences
  • Strategic partnerships manager: strengthening existing relationships; developing new partnerships; using strategic thinking to identify collaboration opportunities that benefit both parties
  • Tourism and hospitality business owner: overall management of strategy and operations relating to event planning, sales and marketing, lodging, and customer service; planning annual budgets and monitoring return on investment
  • Tourism development manager: conceptualising and implementing strategic plans to help drive tourism; engaging with community stakeholders to align development goals
  • Tourism experience planner: representing a particular community or destination develop enriching, meaningful experiences for visitors
  • Tourism policy planner: developing policy and research papers, major industry reports, submissions and responses; engaging with stakeholders such as industry and the general public and maintaining these networks; monitoring and reporting; developing government or stakeholder relations strategies

Please note the industry facts below are based on 2019 data and reflect pre-COVID-19 employment projections.

Industry facts

analytics-data-investigate-measure

By 2024, employment for conference and event organisers in Australia is projected to increase by 16.4 per cent.

Australian Government Department of Employment, Occupational Employment Projections 2019.

analytics-data-investigate-measure

Accommodation and hospitality manager employment in Australia is projected to increase by 7.7 per cent by 2024.

Australian Government Department of Employment, Occupational Employment Projections 2019.

How to apply

Applying to study with us:

  • go to the top of this page and make note of the relevant SATAC code (see below) then click Apply
  • you will be redirected through to the SATAC website to continue your application

You may be eligible for Advanced Standing. When applying through SATAC, please refer to the codes below. If you are uncertain about your eligibility, please include more than one SATAC code in your list of application preferences. 

  • 2 years - SATAC CODE 4CM196
  • 1.5 years - SATAC CODE 4CM197

What is Advanced Standing?

Advanced Standing for previous studies means you can complete the requirements of this qualification in less than 2 years. You can apply if you have successfully completed one of these (please see entry requirements for further details):

  • a bachelor degree in a business discipline
  • a bachelor degree which includes a major in business, commerce, marketing or management
  • a graduate certificate in a business discipline

Alternative Pathways

Australian
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses) may suit you. This provides an entry pathway into the International Master of Business Administration Program.

International
If you would like to strengthen your business knowledge with a shorter qualification, the Graduate Certificate in Business (four courses) may suit you. This provides an entry pathway into the International Master of Business Administration Program.

Scholarships

Every year, over 2,500 UniSA students are supported in their studies through scholarships and grants worth millions of dollars. Check out the scholarships below. One of them may be perfect for you. Visit our scholarships page for more.

More scholarships

Your study experience and support

Our campuses have fantastic facilities including modern lecture theatres, libraries, workshops, laboratories, tech zones, and spaces that simulate real work environments. You’ll also find student gyms and campus sport activities to keep you active. We also offer flexible study options, with online resources available for accessing lecture recordings, virtual classrooms, library resources and learning support. 

Adelaide also has a variety of accommodation options to suit different requirements and budgets should you need, from dedicated student accommodation to private rentals. See our long-term accommodation pages or explore our student accommodation by urbanest on Bank Street in Adelaide’s lively cultural precinct, an ideal perfect location for students. It is within easy reach of UniSA’s city and metropolitan campuses, Rundle Mall shopping, the Central Market, Chinatown, and the West End’s vibrant nightlife. It is also across the road from the Adelaide train station, and on bus and tram routes.

Student services

Student services

The Business Student Hub is a dedicated convenient, support service for business students, from first year right through to graduation. The team provides expert advice on study options, elective choices and any academic difficulties, and can help with referrals to support services across the University. The Business Student Hub is there to facilitate your life at university, so you get the most out of your UniSA experience.

You can also access a range of other student services including:

  • academic counselling
  • personal counselling
  • social support services, including family support and nearby childcare
  • common rooms
  • prayer rooms
  • security officers
  • Wirringka Student Services, offering Aboriginal and Torres Strait Islander students a supportive place to study
  • as well as services offered through our student association, USASA

We also offer study support from our Learning Advisers which you can work with face-to-face or online. They are here to help you develop academically and professionally during your studies.

When you become a UniSA student you can contact Campus Central for help with anything related to your degree. They will help you with your ID cards, fees and any other questions you might have.

24/7 digital environment

With interactive online course materials and a 24/7 learning environment you can organise your study to suit your lifestyle. You can:

  • study online, including accessing videos and course resources
  • participate in virtual classrooms
  • submit your assignments and get feedback online
  • use forums and discussion boards for team work and communication

Our learnonline facilities include a personal learning environment with virtual classrooms, lecture recordings, emails, learning support, administration, library access and results. The environment is available 24 hours a day, seven days a week, so you can tailor your learning to your life. We are continually investing in innovative digital technologies for a high-quality student learning experience.

Please note some on-campus attendance (such as to attend seminars, workshops or examinations) and/or placements may apply. Any requirements like this are detailed on individual course pages.

Student services

Your campus

We have six campuses in metropolitan and regional areas, each with advanced facilities including modern lecture theatres, libraries and laboratories, as well as spaces that simulate real work environments.

Location This degree is delivered at the following campus.

Your program director

The business and management programs at UniSA are globally recognised, industry focused, and designed to develop students’ managerial capabilities and prepare them for careers as leaders of the future. My qualifications include a PhD in Management, Master of Business, as well as being a Graduate of Australian Institute of Company Directors (GAICD). I have lived and worked in several countries including Dubai, Japan, Vietnam and Singapore where I worked in senior roles for internationally recognised companies. My teaching and research focus on entrepreneurship and firm performance, consumer behaviour and marketing strategies for the tourism and hospitality industry. My extensive experience in the tourism and hospitality industry, coupled with my prior managerial roles, allow me to have a holistic, industry-focused approach to my teaching and research.

AsPr Rob Hallak

Program Director

Enquire
Portrait image for AsPr Rob Hallak
Portrait image for AsPr Rob Hallak

AsPr Rob Hallak

Program Director

Enquire

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What others are saying

"Every day I am working with tourism operators to develop their experiences around South Australia. The International Master of Business Administration (Tourism and Events) has given me a global understanding of business, and the opportunities that are available to grow."

 

Hayden Zammit

International Master of Business Administration (Tourism and Events Management)
Director, Tourism Accelerator

P6190127-2 Copy.jpg

Hayden Zammit

International Master of Business Administration (Tourism and Events Management)
Director, Tourism Accelerator