International Master of Business Administration (Advertising and Brand Management)

Degree Level Postgraduate

Years

Australian students

Start Date
February
July

Campus
City West

Duration
2 year(s) full-time

Program Code
DMIN

SATAC Code
4CM213 (Internal)
4CM214 (Internal)

Study as
Full-time or part-time

Mode
On-campus/Online

Fees
$AU 34,200 per 1.0 EFTSL for students enrolled in 2025

Entry requirements

Applicants are required to have one of the following:
- A completed bachelor degree from a recognised higher education institution or equivalent; or
- A completed graduate diploma from a recognised higher education institution; or
- A completed graduate certificate from a recognised higher education institution.
Applicants who have:
- completed a bachelor degree in a business discipline; or
- completed a bachelor degree which includes a major in business, commerce, marketing or management; or
- completed a graduate certificate in a business discipline,
are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing and complete the program in 1.5 years of full time study or equivalent part time study.
View full entry requirements Hide full entry requirements

Aim

The International Master of Business Administration (Advertising and Brand Management) qualifies individuals for professional practice as managers in international businesses.

It equips students with the advanced knowledge and skills required to develop smart and robust solutions to the complex digital media issues that they are likely to encounter in professional practice, to design ambitious and successful marketing strategies, and to pursue high level careers. This program develops advanced knowledge and both conceptual and applied skills in contemporary media, promotion and marketing practice within a business framework.

Qualities developed by the degree are drawn from contemporary international business practice and include strategic thinking, business management, management research, the ability to think critically, and the ability to work with a high level of autonomy and accountability.

Content & Structure

This program comprises 72 units of study normally completed as 16 courses of 4.5 unit value each.

What courses you'll study

Course name	Area and cat no.	Units	Reference
BUSINESS CORE COURSES
Marketing Management	MARK 5025	4.5	Note(s): 3	Rule(s): 3
Accounting for Management M	ACCT 5011	4.5		Rule(s): 3
Economic Principles for Business	ECON 5020	4.5		Rule(s): 3
Global Business Environment	BUSS 5300	4.5		Rule(s): 3
PROGRAM CORE COURSES
Fundamentals of Data Analytics for Business	INFS 5130	4.5
Managing the Global Workforce	BUSS 5302	4.5
People, Leadership and Performance	BUSS 5114	4.5
ADVERTISING AND BRAND MANAGEMENT SPECIALISATION
Advertising: Theory and Practice	MARK 5024	4.5
eMarketing	MARK 5080	4.5
Advertising: Planning and Buying Media	MARK 5079	4.5
Brand Management	MARK 5031	4.5
Specialisation Elective		4.5	Note(s): 1
Specialisation Elective		4.5	Note(s): 1
BUSINESS ELECTIVES
Elective		4.5	Note(s): 2	Rule(s): 6
Professional Consulting Project	BUSS 5434	4.5
OR
Business Practicum G	BUSS 5396	4.5
International Business: Strategy and Ethics	BUSS 5034	4.5		Rule(s): 4

Electives

Course name	Area and cat no.	Units
Business Electives
Doing Business in Asia	BUSS 5347	4.5
Issues in International Trade	BUSS 5348	4.5
Research for Business Decision Making	BUSS 5397	4.5
Business Virtual Study Tour - Postgraduate	BUSS 5411	4.5
Service Management	BUSS 5428	4.5
Forecasting for Decision Making	BUSS 5427	4.5
Startup Studio G	BUSS 5448	4.5
Data Visualisation and Communication for Business Professionals	INFS 5128	4.5
Enterprising Asia: Innovation, Strategy & Impact	BUSS 5453	4.5
Tourism and Indigenous People and Stakeholders	TOUR 5010	4.5
Specialisation Electives
Wine Marketing	MARK 5081	4.5
Global Marketing	BUSS 5380	4.5
Buyer Behaviour Insights	MARK 5032	4.5
Marketing Strategy and Planning	MARK 5033	4.5
Advanced Marketing Analytics	MARK 5064	4.5

Rules & notes

Rules

1. Students, who have taken, for another award, a course which is substantially equivalent to a course from the program schedule, may be granted up to one third of the program in credit or may substitute a course of equal standing and unit's value with the approval of the Program Director. Credit will only be granted for courses undertaken at postgraduate level in a qualification that has not been used as the basis for Advanced Standing.

2. The Program Director may approve variations to the program of studies for a student by substituting courses from the program schedule with courses from other graduate level programs in this or another university.

3. Applicants who have completed a bachelor degree in a business discipline or who hold a bachelor degree which includes a major in business, commerce, marketing or management or applicants who have completed a graduate certificate in a business discipline are eligible to enter the program with 0.5 EFTSL (18 units) Advanced Standing in lieu of these courses and complete the program in 1.5 years of full time study or equivalent part time study.

4. This is a capstone course and should be completed at the end of the program.

5. Students enrolled in the International Master of Business Administration are eligible to transfer into Master of Management or any of the Master of Management specialisations after a semester of study.

6. One elective needs to be at an advanced level.

Notes

1. To be selected from the specialisation elective list or may be used to complete and international exchange, internship or UniSA Business electives approved by the Program Director.

2. This course may be selected from the list of Business Electives or Specialisation Electives or as approved by the Program Director.

3. Students who receive Advanced Standing in this program who have not already successfully completed this course are advised to undertake this course in place of one of their Advertising and Brand Management Electives or Business Electives prior to undertaking any of their Specialisation courses.