Applicants will have successfully completed a bachelors degree from a recognised higher education institution or equivalent*; or
Completed a graduate certificate in a related discipline from a recognised higher education institution or equivalent*; or
Completed the relevant courses in the Graduate Certificate in Marketing.
* Normally applicants with a grade point average (GPA) of 4** or better will be recognised for entry.
** A GPA of 4 refers to the UniSA grading scale which has a range of 1 - 7, other equivalent Australian and international grading scales will be considered.
English language entry requirements
In addition, international students who speak English as a foreign language must have obtained one of the following standards within the last two years prior to admission. Possession of one or more of these qualifications, in addition to the academic entry requirements, does not, in itself, guarantee a place at the University of South Australia. Applications are considered on an individual basis and selection is competitive. Where previous study/work experience was conducted in English, the application must be accompanied by certified documentation from the educational institution/employer certifying that the language of instruction/employment was English.
English language test
IELTS total [6.5]
IELTS reading [6.0]
IELTS writing [6.0]
Please access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements:
English Language Equivalence Table (PDF)
This program develops advanced knowledge and both conceptual and applied skills in contemporary marketing practice within a broad business framework.
Content & Structure
The program consists of a total of 54 units and can be completed within 18 months of full time study. The program is also available for part time study.
1. Students who have a background, or previous studies in a particular course may substitute a course of equal value and standing with the approval of the Program Director.
Notes
1. Marketing electives should be chosen from the list of prescribed electives. Note: Not all elective courses are available every study period. Business electives are chosen from any postgraduate courses in the Division of Business for which the student has satisfied the prerequisites.
2. This is a full fee-paying program. Applications should be directed to the School of Marketing.
3. The program can be completed within 18 months of full time study.
4. Any graduate of an Executive Certificate from the Advertising Federation of Australia (Ad School) who is enrolled in the Master of Marketing will receive credit towards one elective course.