Minor Thesis A

Course aim

To refine and extend competence in scholarly inquiry, critique and reflection through applying the research process to investigate an area related to marketing.

Course content

This course provides the opportunity to apply theory to actual practice. Students working for a company will be able to focus on a problem facing their company; those who do not have this option will develop a project with the course coordinator.  The course is designed to be taken in conjunction with Minor Thesis B either in the following study period or concurrently. Students will develop and conduct a research project and then complete a report over the duration of the two courses. The report will be expected to follow the format that would be seen in a Master by Research thesis comprising introduction, literature review, method, sample, results, discussion and conclusions.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 5032	Influencing Consumer Behaviour
BUSS 5397	Research for Business Decision Making

Corequisite(s)

This course may be taken concurrently with MARK 5050 Minor Thesis B

Teaching method

Component	Duration
INTERNAL, CITY WEST
Self Directed Study	N/A x 10 Weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External (Consultation with research supervisor as required)	N/A x 10 Weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Report

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.