Advanced Consultancy Project

Course aim

The aim of the course is to develop consulting experience through an assignment for a company in which the student is employed or for a problem supplied to the student.

Course content

Students will concentrate on a major analytic assignment under the supervision of the coordinator or an assigned mentor. Those already in business will be able to use data from their existing company; those who do not have access to relevant data will be provided with material to form the basis of their project. Key areas covered: problem identification, choice of analytic methods, analysis, and presentation of results in written and oral forms.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 5032	Influencing Consumer Behaviour
MARK 5064	Marketing Information and Analysis
MARK 5025	Marketing Management
MARK 5033	Marketing Strategy and Planning

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar	3 hours x 10 weeks
EXTERNAL, CITY WEST, ONLINE
External	Equivalent of 3 hours x 10 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Consulting Report and Presentation, Specific tasks set as consulting assignment progresses

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.