Advertising: Theory and Practice

Course aim

The aim of this course is to extend theoretical and practical knowledge of how advertising works by critically evaluating advertising in an applied setting from both the advertiser's and agency's perspective.

Course content

Managing advertising as part of the marketing process. Understanding theory and practical issues. The advertising budgeting and planning process. Working with advertising agencies and others to produce effective advertising.

Textbook(s)

Nil

Prerequisite(s)

Common to all relevant programs
Subject Area & Catalogue Number	Course Name
MARK 5025	Marketing Management

Specific program
Program	Subject Area & Catalogue Number	Course Name
DMBA	BUSS 5245	Strategic Marketing
DMMA	BUSS 5245	Strategic Marketing

NOTE: Students enrolled in MBA programs are required to undertake BUSS 5245 Strategic Marketing instead of MARK 5025 Marketing Management as the prerequisite course.

Corequisite(s)

Nil

Teaching method

Component	Duration
INTERNAL, CITY WEST
Seminar	3 hours x 10 weeks
EXTERNAL, CITY WEST, DISTANCE EDUCATION
External (Moderated online student discussion forums)	1 hour equiv. x 10 weeks
External	2 hours equiv. x 10 weeks
INTERNAL, CITY WEST (INTENSIVE)
Workshop	30 hours x N/A

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.

Assessment

Assignment, Examination

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 3)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
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Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
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Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.