Bachelor of Management (Marketing)

Degree Level Undergraduate

Years

Start date
May

Campus
Offshore

Duration
3 year(s) full-time

Program Code
OBMG

Prerequisites
None

Assumed Knowledge
None

English Language Requirements

IELTS total [6.0]
IELTS reading [6.0]
IELTS writing [6.0]

Equivalent English qualifications (PDF)

Entry requirements

To be eligible for selection, applicants are required to have:

Completed the South Australian Certificate of Education (SACE); and
- completed 200 credits of subjects;
- achieved a grade of C* or better in the Personal Learning Plan, 20 credits of literacy, 10 credits of numeracy and the Research Project at Stage 2;
- achieved a grade C- or better in an additional 60 credits at Stage 2;
- obtained a competitive ATAR.
* For Stage 2 subjects a grade of C- or better is required
- Alternatively, the minimum educational requirements may be met by those who have one of the following qualifications:
- Completed the equivalent secondary education qualifications as required for university entry under SACE; or
- Completed or partly completed a recognised higher education program at a recognised higher education institution*; or
- Completed at least four Open Universities Australia (OUA) courses at the appropriate level*; or
- Completed a recognised diploma or advanced diploma from TAFE; or
- Completed the International Baccalaureate Diploma; or
- Qualified for Special Entry.
* Normally applicants with a grade point average of 4** or better will be recognised for entry.
** A GPA of 4 refers to the UniSA grading scale which has a range of 1 - 7, other equivalent Australian and international grading scales will be considered.
Prerequisites
None

Assumed Knowledge
None
English language entry requirements
The minimum English language entry requirements for international students who speak English as a foreign language are as follows:
English language test
- IELTS total [6.0]
- IELTS reading [6.0]
- IELTS writing [6.0]
Please access the following link for a comprehensive list of English language tests accepted by UniSA and other important information in relation to meeting the University’s language requirements: English Language Equivalence Table (PDF)
View full entry requirements Hide full entry requirements

This program has no further intakes; please view our full suite of programs here.

Aim

The Bachelor of Management (Marketing) provides a professional level of education for potential and current managers. To this end, the program is designed to enable graduates to acquire skills, knowledge and attitudes that will assist them to work and develop as productive and socially responsible managers. The program structure provides some flexibility by allowing students to select a minor or electives from finance, commerce and communication courses.

Content & Structure

The Bachelor of Management (Marketing) requires completion of courses totalling 108 units, the courses being listed in the program schedule.

What courses you'll study

Course name	Area and cat no.	Units	Reference
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange	MARK 1010	4.5
Management Principles	BUSS 1054	4.5
Business and Society	BUSS 1057	4.5
Accounting for Business	ACCT 1008	4.5
Second Semester (Study Period 4, 5 or 6)
Communication and Information Systems in Business	BUSS 1058	4.5
Principles of Economics	ECON 1008	4.5
Buyer and Consumer Behaviour	MARK 1008	4.5
Quantitative Methods for Business	MATH 1053	4.5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Foundations of Business Law	COML 1001	4.5
Market Analysis	MARK 2010	4.5
Advertising	MARK 2007	4.5
Market Research	MARK 2020	4.5
Second Semester (Study Period 4, 5 or 6)
Client and Customer Relationship Management	MARK 2027	4.5
Brand Management	MARK 2008	4.5
Elective		4.5	Note(s): 2,3
Elective		4.5	Note(s): 2,3
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Business and Marketing Planning	MARK 3009	4.5
Sales and Distribution Management	MARK 2013	4.5
Elective		4.5	Note(s): 2,3
Elective		4.5	Note(s): 2,3
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing	MARK 3012	4.5
Elective		4.5
Elective		4.5	Note(s): 2,3
Elective			Note(s): 2,3

Electives

Course name	Area and cat no.	Units
Communication courses offered by the School of Communication at Taylors University:
Advertising: Images, Industry and Audience	COMM 3006	4.5
Public Relations 2	COMM 2037	4.5
Issues in Publication and Design	COMM 1043	4.5
Public Relations 1 CMM	COMM 1055	4.5

Rules & notes

Rules

1. The program comprises: a Division Core of eight courses (including MARK 1010 Marketing Principles: Trading and Exchange); a sequence of nine courses specific to the program; and seven elective courses.

Notes

1. All Division Core courses will be offered in both the first and second half of the year.

2. Students may use the electives to complete either: a four course minor and three other courses; or a group of seven courses which do not comprise a major or minor. Students intending to take a minor in another discipline may include an elective in their first year as the first course in that minor stream (in place of one of the first year courses shown in the program schedule). Course selection and scheduling should take prerequisites into account.

3. Minors must be selected from the Bachelor of Commerce or Bachelor of Applied Finance program courses offered at Taylors University. Students may also select a minor from Communication courses offered by the School of Communication at Taylors University as detailed in the Elective Table.