Start date
May

Campus
Offshore

Duration
3 year(s) full-time

Program Code
OBMG

Prerequisites
None

Assumed Knowledge
None

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

Aim

The Bachelor of Management (Marketing) provides a professional level of education for potential and current managers. To this end, the program is designed to enable graduates to acquire skills, knowledge and attitudes that will assist them to work and develop as productive and socially responsible managers. The program structure provides some flexibility by allowing students to select a minor or electives from finance, commerce and communication courses.

Content & Structure

The Bachelor of Management (Marketing) requires completion of courses totalling 108 units, the courses being listed in the program schedule.

What courses you'll study

Course name Area and cat no. Units Reference  
FIRST YEAR
First Semester (Study Period 1, 2 or 3)
Marketing Principles: Trading and Exchange MARK 1010 4.5
Management Principles BUSS 1054 4.5
Business and Society BUSS 1057 4.5
Accounting for Business ACCT 1008 4.5
Second Semester (Study Period 4, 5 or 6)
Communication and Information Systems in Business BUSS 1058 4.5
Principles of Economics ECON 1008 4.5
Buyer and Consumer Behaviour MARK 1008 4.5
Quantitative Methods for Business MATH 1053 4.5
SECOND YEAR
First Semester (Study Period 1, 2 or 3)
Foundations of Business Law COML 1001 4.5
Market Analysis MARK 2010 4.5
Advertising MARK 2007 4.5
Market Research MARK 2020 4.5
Second Semester (Study Period 4, 5 or 6)
Client and Customer Relationship Management MARK 2027 4.5
Brand Management MARK 2008 4.5
Elective 4.5 Note(s): 2,3
Elective 4.5 Note(s): 2,3
THIRD YEAR
First Semester (Study Period 1, 2 or 3)
Business and Marketing Planning MARK 3009 4.5
Sales and Distribution Management MARK 2013 4.5
Elective 4.5 Note(s): 2,3
Elective 4.5 Note(s): 2,3
Second Semester (Study Period 4, 5 or 6)
Integrated Marketing MARK 3012 4.5
Elective 4.5
Elective 4.5 Note(s): 2,3
Elective Note(s): 2,3

Program Director