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Area/Catalogue
COMM 3006

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Course Level
Undergraduate

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Offered Externally
No

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Course ID
007592

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Unit Value
4.5

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University-wide elective course
No

Course owner

Course owner
School of Creative Industries

Course aim

To build on student skills in the analysis of written, aural and visual texts (gained in Introduction to Communication and Cultural Studies or equivalent), concentrating on texts produced by the advertising industry for its various audiences, all within a broad framework of critical communication and cultural studies theories and professional practices.

Course content

Students will develop skills in analysing and interpreting complex 'creative' advertising texts and campaigns. These texts will be for commercial, governmental, not-for-profit, protest and personal, and all will demonstrate the 'art of persuasion' in the arena of promotional culture. Texts will be analysed in terms of globalisation, audience demographics, government regulatory frameworks, advertising ethics, new technologies, media convergence, and the use of the promotional form by new social movements. The course will provide students the theoretical basis to begin designing their own creative persuasional texts.

Textbook(s)

Nil

Prerequisite(s)

Subject Area & Catalogue Number Course Name
Group 2
COMM 1057 or equivalent
COMM 1057 Public Relations Theory and Practice
Group 1
COMM 1033 Introduction to Communication and Cultural Studies

Corequisite(s)

Nil

Teaching method

Component Duration
INTERNAL, MAGILL
Lecture 2 hours x 13 weeks
Tutorial 1 hour x 13 weeks
INTERNAL, OFFSHORE, TAYLOR'S BUSINESS SCHOOL
Lecture 2 hours x 13 weeks
Tutorial 2 hours x 13 weeks
INTERNAL, OFFSHORE, HELP COLLEGE OF ARTS AND TECHNOLOGY
Lecture 2 hours x 13 weeks
Tutorial 2 hours x 13 weeks

Note: These components may or may not be scheduled in every study period. Please refer to the timetable for further details.


Assessment

Major essay, Minor essay, Project

Fees

EFTSL*: 0.125
Commonwealth Supported program (Band 1)
To determine the fee for this course as part of a Commonwealth Supported program, go to:
How to determine your Commonwealth Supported course fee. (Opens new window)

Fee-paying program for domestic and international students
International students and students undertaking this course as part of a postgraduate fee paying program must refer to the relevant program home page to determine the cost for undertaking this course.

Non-award enrolment
Non-award tuition fees are set by the university. To determine the cost of this course, go to:
How to determine the relevant non award tuition fee. (Opens new window)

Not all courses are available on all of the above bases, and students must check to ensure that they are permitted to enrol in a particular course.

* Equivalent Full Time Study Load. Please note: all EFTSL values are published and calculated at ten decimal places. Values are displayed to three decimal places for ease of interpretation.

Course Coordinators

Dr Philip Bagust
Dr Philip Bagust arrow-small-right

Degrees this course is offered in

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