Campus
Offshore

Duration
3 year(s) full-time

Program Code
OBCM

Prerequisites
None

Assumed Knowledge
None

English Language Requirements
  • IELTS total [6.0]
  • IELTS reading [6.0]
  • IELTS writing [6.0]
Equivalent English qualifications (PDF)

Aim

The Bachelor of Arts (Communication and Media Management) degree qualifies individuals who apply a broad and coherent body of knowledge of communication and its application in a variety of media platforms to undertake professional practice in Communication and Media Management and related fields of public and organisational communication. The program also provides a pathway for further learning in organisational communication and media management.

Content & Structure

The Bachelor of Arts (Communication and Media Management) consists of 108 units. Students entering with associate degrees or with three year polytechnic (or equivalent) qualifications will receive block credit of 54 units and to qualify for the award must complete 54 units of the program. Students entering with other appropriate diploma or advanced diploma qualifications will received block credit of 36 units and to qualify for the award must complete 72 units of the program. The schedule below reflects the credit gained on entry. Students are to complete the courses as specified in the program schedule for the country in which they are taking the award. The courses are sequenced to allow students to develop through three stages over a period of up to 2 full-time equivalent years, depending on number of units to be completed.

What courses you'll study

Course name Area and cat no. Units Reference  
SINGAPORE
Stage 1
Communication and the Media S COMM 1009 4.5
Communication: Rhetoric and Reasoning S COMM 1011 4.5
Issues in Publication and Design COMM 1043 4.5
Stage 2
Digital Storytelling COMM 2071 4.5
Reporting for the Media S COMM 1025 4.5
Public Relations S MARK 1014 4.5
Advertising: Images, Industry and Audience S COMM 1020 4.5
New Media and International Communication S COMM 1012 9
Creative and Feature Writing for the Media S COMM 1024 4.5
Stage 3
Communication and Organisations S COMM 1010 9

Program Director